The Ultimate Boutique Handbook: How to Start, Operate and Succeed in a Brick and Mortar or Mobile Retail Business, by Emily A. Benson
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The Ultimate Boutique Handbook: How to Start, Operate and Succeed in a Brick and Mortar or Mobile Retail Business, by Emily A. Benson
Download PDF Ebook The Ultimate Boutique Handbook: How to Start, Operate and Succeed in a Brick and Mortar or Mobile Retail Business, by Emily A. Benson
You want to open a fashion truck? Here’s how! You want open a boutique? This is the book for you! And most importantly, are you trying to decide between a fashion truck and a boutique? Read this book and get all the information you need to make the right decision for you. Written by the award winning owner of The Fashion Truck, Emily Benson, The Ultimate Boutique Handbook is a comprehensive, easy to follow guide of how to open a boutique of your own. Ms. Benson’s 10+ years of experience in the retail world will be passed on to you through stories and advice on how to deal with the ups and downs in the start up and operation of your boutique. This is the only book in the world that will give you the full details on how to open a mobile retail shop, from build out to scheduling. After reading this guide, you'll have the knowledge and the confidence to build the store of your dreams! The Ultimate Boutique Handbook includes: - How to define your target market - How to select a location that works for your boutique - What to consider in deciding between a brick and mortar store or mobile boutique - What and where to purchase products for your boutique - How to make the most money on the products you sell - Budgets for startup and ongoing costs - How to set your business up with insurance and credit card processing - Developing a professional brand image for your boutique - Fixture layouts for both brick and mortar and mobile boutiques - Insider tips on designing your fashion truck - Plan a opening event & get press for your boutique - Operating your fashion truck- getting permits, power and building a schedule - Resource guide with all the websites you need to get started FAST! Visit The Fashion Truck website at www.fashiontruck.com.
The Ultimate Boutique Handbook: How to Start, Operate and Succeed in a Brick and Mortar or Mobile Retail Business, by Emily A. Benson- Amazon Sales Rank: #154444 in eBooks
- Published on: 2015-03-13
- Released on: 2015-03-13
- Format: Kindle eBook
Where to Download The Ultimate Boutique Handbook: How to Start, Operate and Succeed in a Brick and Mortar or Mobile Retail Business, by Emily A. Benson
Most helpful customer reviews
0 of 0 people found the following review helpful. Great book for new and seasoned alike! By Amazon Customer I've been a retailer for several years, and I still found this book insightful. It is great to have another retailer's insight. Emily lays out pros and cons to starting a brick and mortar and a mobile boutique. She includes great tips on pricing, and advertising, and running daily operations. I have recommended this book to several other mobile retailers.
0 of 0 people found the following review helpful. A must read!! By Ritzy Gypsy Mobile Boutique If you are considering opening a mobile boutique then this book is a must read!! Emily does a great job of detailing her experience with a mobile boutique & provides a ton of information! So thankful that she was willing to share her experience with us!
0 of 0 people found the following review helpful. Engaging book with lots of great information By Elizabeth Presher Great resource for those looking to open a boutique or in the first years of owning one! This was a quick read- lots of real life examples proving the ideas she presents. I have recommended to several friends.
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