Harness the Power of the Purse: Winning Women Investors (Center for Talent Innovation), by Andrea Turner Moffitt
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Harness the Power of the Purse: Winning Women Investors (Center for Talent Innovation), by Andrea Turner Moffitt
Free Ebook PDF Online Harness the Power of the Purse: Winning Women Investors (Center for Talent Innovation), by Andrea Turner Moffitt
What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse offering a roadmap full of tactics for winning with the biggest growth market: women.Using a wealth of hard data—including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong—Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions.Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo charging growth and closing the gap for women investors.
Harness the Power of the Purse: Winning Women Investors (Center for Talent Innovation), by Andrea Turner Moffitt- Amazon Sales Rank: #814132 in Books
- Published on: 2015-03-15
- Original language: English
- Number of items: 1
- Dimensions: 8.30" h x .60" w x 5.60" l, .0 pounds
- Binding: Paperback
- 218 pages
Review “The rising financial power of women may be the most important demographic trend of the next 20 years. Andrea Turner Moffitt presents a compelling case for the new thinking that will be required to understand this emerging generation of women investors – how to serve them and win their trust.”—Gregory J. Fleming, President, Morgan Stanley Wealth Management and Morgan Stanley Investment Management“Harness the Power of the Purse combines rich data with real-life stories to highlight a glaring gap between what women want from their investments and what's currently on offer. Andrea Turner Moffitt's book reveals both challenge and opportunity on an immense scale.”—Helena Morrissey CBE, CEO, Newton Investments and Founder, 30% Club“Combining story after story with well-grounded research, this book provides a simple guide for financial advisors and firms that will help crack the code to fully harness the growth potential women investors represent.”—Bernd Amlung, Head of Global Wealth Solutions and Head of Strategy & Business Development, Deutsche Bank“Harness the Power of the Purse provides insightful guidance and a tactical roadmap for financial advisors and their managers offering a deeper understanding of how to meet the unique needs of women investors.”—Kathleen Lynch, COO, UBS Wealth Management Americas“I hope every male financial advisor reads this book because prepares them for what’s about to come: a new period in finance where the different needs, approaches and goals of women investors will change the face of investing itself.”—Joe Keefe, President & CEO, Pax World Management“Harness the Power of the Purse uncovers one of the most significant market growth opportunities for banks: women. I hope the financial industry pays close attention to the data and insights shared here so we can begin to see the game-changing impact women investors can have as economic powerhouses.”—Mary Ellen Iskenderian, President and CEO, Women’s World Banking "Andrea Turner Moffitt’s book provides data-driven support for a simple yet profound idea: aligning investments and values matters. This book will inspire individual investors who believe in market-based opportunities to create positive societal impact, while providing financial services professionals with an understanding as to why their clients, especially women, are seeking opportunities to invest in this way. And we will all be better off for it."—Bruce Usher, Former CEO of EcoSecurities and Director of the Tamer Center for Social Enterprise, Columbia Business School
About the Author Andrea Turner Moffitt, a former investment banker and hedge fund analyst, is a senior vice president at the Center for Talent and Innovation, a leading global think tank. As a managing director at Hewlett Consulting Partners, she advises companies on realizing growth opportunities in diverse markets. She is also the founder of Wealthrive, a start-up platform empowering women to be confident investors.
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Most helpful customer reviews
2 of 2 people found the following review helpful. A must-read for financial advisors looking to grow their businesses By Julia Many women experience gendered treatment when they seek financial advice--often, advisors speak primarily to their husbands, or condescend to women when they seek advice on their own. But the inequity of such financial advice isn't the true focus of this book. From an insider's perspective, Andrea Turner Moffitt makes a compelling business case for behavior change among advisors when they work with women. Not only does Turner Moffitt include real-world examples and practical tips to help advisors acquire "gender smarts," she demonstrates the enormous (and rapidly growing) market opportunity advisors miss if they don't work with women.
0 of 0 people found the following review helpful. An inspiring and incredibly interesting read about women and investing... By Weslee Daughters This book is an inspiring read for anyone interested in understanding the success and power that women bring to the table, how to better understand their needs and how to better serve them. Andrea Moffitt does a tremendous job of incorporating insightful research and true stories to highlight an untapped area of wealth that deserves a greater level of attention and focus. This book is an easy read that will captivate your attention!
0 of 0 people found the following review helpful. Finally real research and data around women as investors! By Deborah Jackson This book is a must read for anyone in the financial services industry and others who want insights into women as investors. Andrea is the expert and has done the breakthrough research and now there is data showing what is really happening. This book is sprinkled with stories and examples which makes it a pleasure to read as well as being informative.
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