Step by Step Crowdfunding: Everything You Need to Raise Money From the Crowd, by Mr. Joseph Hogue
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Step by Step Crowdfunding: Everything You Need to Raise Money From the Crowd, by Mr. Joseph Hogue
Download Ebook Step by Step Crowdfunding: Everything You Need to Raise Money From the Crowd, by Mr. Joseph Hogue
Ever wonder how some people raise money crowdfunding and fundraising time and again while 60% of campaigns fail? Even Hollywood fame hasn't been able to save some crowdfunding campaigns from epic fails. It's because with all the media attention around crowdfunding, no one covers the actual process of how to run a successful campaign! In this step-by-step guide, you will find the actual process you need from idea conception through pre-launch and fulfillment to make your fundraising or crowdfunding campaign a success. I skip all the history of crowdfunding and why it is a great tool for your business to go straight to the point, how to put your campaign on the path to beating its funding goal.
- How to put your crowdfunding idea together and how much you can raise (pg 14)
- How to research prior fundraising campaigns to find your campaign's magic number (pg 42)
- How to find journalists, crowdfunding bloggers and fundraising influencers that will spread the word about your crowdfunding campaign (pg 83)
- How to build community and keep your backers coming back time and again to support your small business (pg 152)
- Amazon Sales Rank: #394262 in Books
- Published on: 2015-03-16
- Original language: English
- Dimensions: 9.00" h x .36" w x 6.00" l,
- Binding: Paperback
- 156 pages
Review "A must have resource for any campaign! Detailed and to the point." - Josh Markus, CrowdNow Advisors"I highlighted about 25% of this book because there was so much good information to remember." - Matt Carney"I have been listening to a crowdfunding podcast and talking to a crowdfunding agency for a while. This book covered all the points yet did not have any of the fluff to waste my time." - G. Cope, verified Amazon purchase"I have read dozens of books on crowd funding and projects for crowdfunding. And in terms of quality content Mr. Hogue has nailed it." - Heisenberg"It's so nice to find a step-by-step book that actually means it! So many people think they know crowdfunding but don't really. Joseph Hogue not only has the experience but he also has the skills to communicate it to you in a clean, concise manner. You can either get the job done with this book and be ahead of everyone else or you can try all the other books and then try this one." - Darren Howarter"I'm interested in crowdfunding to help raise money for a car share cooperative for which I volunteer as a Board member. But I knew very little about crowd funding, so was attracted to this book. I was not disappointed. Comprehensive, specific, detailed, and thorough are the descriptors that come to mind. I think the book is invaluable for crowdfunding novices like me, but I think even a crowdfunding veteran would get good value from the book." - Kurt Fischer"Joseph has an uncanny ability to clearly and concisely communicate topics in everyday, easy to read language. Consider Step by Step Crowdfunding your go to resource to get that project, business, whatever it may be, funded and off the ground. You'll be glad you did." - Patrick Peterson
From the Author I am so glad you found this book...and I know you will be just as glad after reading it.I have been consulting crowdfunding campaigns, from small business startups to nonprofit organizations, for more than five years. Raising money from the crowd is a huge opportunity but very few know the true process involved. There's a reason nearly two-thirds of all campaigns end in failure. That is why I wanted to lay out the entire process. No fluff and no false promises, just the step-by-step process to raise money crowdfunding and fundraising. I'm excited to share the process with you and know that it will help you meet your crowdfunding goals.
From the Back Cover Step-by-Step Crowdfunding details everything you need to raise money from the crowd for a small business, startup, personal project or nonprofit campaign. Crowdfunding and social fundraising has opened up a world of finance only previously available to those with powerful connections and deep pockets. But it's not free money. You'll have to work every bit as hard as you would in traditional fundraising and business funding and you absolutely must know the process to be successful. The media hype around crowdfunding as a get-rich-scheme for small business startups and fundraising neglects the reality that most crowdfunding campaigns fall short of their funding goals. I want you to be successful in crowd funding your business startup or personal project. I want you to take advantage of all the benefits there are in this new phenomenon and help me to spread the word. To do that, you have to understand two important ideas within this book.First, that there is a process to be successfully raising money in crowdfunding. From pre-launching your fundraising idea through building a community around your brand and leveraging your crowdfunding campaign to really blow through your funding goal. I'll take you through all 17 steps to researching, launching and managing a successful crowdfunding campaign. As important as the monetary benefits to crowdfunding are the other benefits you'll get to your small business or nonprofit organization. As a social phenomenon, crowdfunding offers some huge benefits to marketing and customer relationship management. Where else can you take your business idea viral with a free page on a site that gets over 13 million visitors a month? Where else can you convert your customers into team members that will be cheerleaders for your brand? Only in crowdfunding and through an understanding of marketing in the crowd.
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Most helpful customer reviews
7 of 7 people found the following review helpful. Great resource By Doug Erlandson Crowdfunding was a concept all but unknown before the advent of the internet and social media. Over the past several years it has become an increasingly popular way to fund projects. However, as “Step-by-step Crowdfunding,” by Joseph Hogue, points out, a majority of crowd funding attempts do not reach their goal, and some wind up raising nothing. How to run a successful crowd funding campaign is the message of the book.The subtitle of the book, "Everything You Need to Raise Money From the Crowd," is an apt description of its contents, since Hogue covers clearly and in detail every aspect of crowdfunding. The book is divided into three parts, the first two of roughly equal length, the third much shorter. The first part is “Pre-Launch Crowdfunding.” It covers such topics as shaping a successful crowdfunding idea, choosing a crowdfunding platform, campaign research, setting realistic goals, creating and driving visitors to your campaign blog, and marketing.Part Two of the book is “Running a Successful Crowdfunding Campaign.” Here Hogue focuses on the campaign itself, emphasizing issues such as how to build community around your campaign, getting the best bang for your crowdfunding marketing, and keeping your community motivated.The last section, “Post-Campaign Fulfillment and Community,” discusses how to fulfill your promises and keep the momentum going.Anyone who is considering a campaign should first read this book. For that matter, even if you’re not planning on a crowdfunding venture, reading this book is still valuable, since several of its chapters contain worthwhile general information on using social media to your advantage.I received a pdf copy of this book from the author in exchange for writing an honest preview, which I am happy to provide.
5 of 5 people found the following review helpful. Well written book 5 stars. By Heisenberg I have read dozens of books on crowd funding and projects for crowdfunding. And in terms of quality content Mr. Hogue has nailed it. Most books I have read are the boiler plate standard of copy and pasted wording from the old chilton/sheets manuals of the 1960 for Grant writers and government budgets. Well Im trying to crowd fund a project, not fund NASA or the Mayo Clinic for research money. I just needed a step by step approach that would be effective. So I am taking the suggestions and taking notes. It seems to be very straight forward.
4 of 4 people found the following review helpful. Great guide on crowdfunding By Gaston A. In this extremely readable book, author Joseph Hogue takes us step-by-step through the crowdfunding process, covering everything from planning, to the advantages and drawbacks of different crowdfunding platforms, and beyond. In explaining the process, the author provides useful data to support his points, and presents useful insights as to what one should consider in setting up and executing a successful crowdfunding campaign. Although I did not previously think of crowdfunding as a viable option for financing businesses, this book has definitely broadened my perspectives.
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