The Engaged Leader: A Strategy for Your Digital Transformation, by Charlene Li
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The Engaged Leader: A Strategy for Your Digital Transformation, by Charlene Li
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NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stuck at arms-length from those they lead and serve, relying on specialized teams to interact with customers, their direct reports to keep tabs on how employees are doing, and on the digital natives in their organization to stay abreast of new technologies. Now, in The Engaged Leader: A Strategy for Your Digital Transformation, Li helps leaders adapt to the demands, and opportunities of digital leadership. To be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless—if your palms aren’t sweaty or your stomach isn’t churning, then you probably aren’t really practicing digital leadership. The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them. The Engaged Leader provides leaders with the skills and confidence they need to transform their leadership, and in turn, their organizations. The Engaged Leader also provides guidance to institutions—businesses, communities, and schools—on how to develop and nurture digital leadership. It is a must read for anyone who values a deeper connection between leaders and those they serve.
The Engaged Leader: A Strategy for Your Digital Transformation, by Charlene Li- Amazon Sales Rank: #446225 in Books
- Brand: Li, Charlene
- Published on: 2015-03-17
- Released on: 2015-03-17
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .28" w x 5.50" l, .0 pounds
- Binding: Paperback
- 112 pages
Review “Charlene Li practices what she teaches in The Engaged Leader: She is a master at listening, sharing, and engaging. This is a must-read for anyone who wants to develop connections that enable innovative ideas to emerge.”—Beth Comstock, Chief Marketing Officer, GE“Finally—a leadership book loaded with great ideas that you can read in one sitting! Charlene Li, one of the most remarkable minds in business today, continues to challenge our definition of what it takes to lead effectively in the digital era. If you want to have a more meaningful influence for others in the future, start here: The Engaged Leader is the ultimate guide for anyone aspiring to lead in this new era. If you miss this book, you risk being left behind.”—Tom Rath, author, Strengths Finder 2.0 and Are You Fully Charged?“Charlene Li has done it again. In this smart, practical book, she argues that leaders can no longer hide behind their social media teams or the digital natives in their organization. They’ve got to get up close and personal. Anyone who is ready to take his or her leadership to the next level should read The Engaged Leader and follow Li’s specific, actionable program for using social media to extend one’s influence and knowledge.”—Daniel H. Pink, author, To Sell Is Human and Drive
About the Author Charlene Li is the founder and CEO of Altimeter Group and the author of the New York Times bestseller Open Leadership: How Social Technology Can Transform How You Lead. She is also the coauthor of the critically acclaimed, bestselling Groundswell: Winning in a World Transformed by Social Technologies, which was named one of the best business books in 2008.
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Most helpful customer reviews
1 of 1 people found the following review helpful. The Engaged Leader really does provide a strategy for leaders to become engaged in the digital age. By Kelly Vandever If you’re looking for a lecture on why you’re old-fashioned and need to get with the times, you won’t find it here.What you will find are practical, real-world examples of why you as a leader should consider engaging in the world of digital and how to approach it in a way that’s both strategic and avoids adding more than is necessary to your already overloaded plate.Charlene Li’s non-judgmental, realistic approach serves the leadership executive well. Not only does she provide specific examples of how other executives have approached their journey, but she offers an example worksheet with step-by-step samples of how to tie your specific strategic goals with your approach to connecting with customers and employees through digital means.The keys lie in establishing the goals and measurements, then considering how the leader will (1) listen to scale to employees and the market, (2) share to shape the opinions of customers and employees, and (3) engage to transform company culture and the relationship of organizations to the people who work there and the people they serve.She walks through three specific goal samples (attracting and retaining the best people, growing market share in a target market, creating an extraordinary experience customers) and articulates how leaders can listen to scale, share to shape and engage to transform in the context of those specific goals.You can’t help but see yourself in the examples and case studies Li provides.The Engaged Leader is a quick read which provides powerful, immediately usable tactics to reach strategic goals and better connect with the people who make an organization work — their employees and their customers.
0 of 0 people found the following review helpful. Li challenges leaders to stop focusing on the best way to respond to online conversations and instead By Kristin Huntley If the idea of being digitally transformed sounds intimidating to you, don't worry. Charlene Li, founder and CEO of Altimeter Group, and social media consultant to companies setting the standards for successful social media engagement [Southwest Airlines, Adobe, Google, Cisco, etc.] has given you the secret sauce for digital engagement in her new book, The Engaged Leader: A Strategy for Transformation.Every business leader and marketer ought to familiarize themselves with the research published by Altimeter Group, as it is the backbone of their successful consulting partnerships with top industries, and it's powerful information in the hands of leaders who recognize having a strategy for digital engagement is no longer an option. Today, every industry must come to terms with the conversational world we're living in, and those conversations, by both employees and customers, are happening online. In her 93-page guide, Li challenges leaders to stop focusing on the best way to respond to online conversations and instead, focus on becoming engaged themselves.In Engaged Leaders, Li delivers a four-part strategy through stories and tools for leaders, effectively demonstrating what the journey to engaged leadership looks like. She acknowledges that for some leaders, embracing digital transformation will begin with a grieving process. Li offers a depth of insight, based on her research and experiences coaching top executives, for helping leaders identify and move through the stages of grief. The book also includes tips for teams supporting leaders, and offers effective strategies for "leading up" on the journey to digital transformation.The Engaged Leader is a small, but powerful guide and I can't recommend it enough to leaders everywhere who want to learn at the feet of someone who understands both leadership and technology. You might expect a book from a CEO and Chief Analyst of a research organization to be packed with statistics and citations, but that's not what The Engaged Leader is about. Instead, Charlene Li serves as a reassuring and confident guide for leaders who recognize their ability to lead in the digital space is critical to moving their companies forward. The Engaged Leader should be on the shelf of every business owner and marketing professional.
1 of 1 people found the following review helpful. How and why engaged leaders transform themselves so that they can transform their organizations By Robert Morris Recent research by highly reputable firms such as Gallup and Towers Watson indicates that, on average, less than 30% who comprise the workforce in a U.S. company are actively and positively engaged; the others are either passively engaged ("mailing it in") or actively disengaged, doing whatever they can to undermine the success of their company.Whatever their size and nature may be, all organizations need effective leadership at all levels and in all areas of the given enterprise. According to Charlene Li, the challenges for leaders today are daunting. "First, power and influence have decoupled from title and pay grade, and many people are at a loss as to how to proceed. The hierarchies developed at the dawn of the industrial age, and which are still common today, were done so to create efficiency and scale...But in our modern, digitally connected world, the need for efficiency pales compared with the need for speed, innovation, and change."The situation is exacerbated by traditional middle managers who are resistant to change, demonstrating what James O'Toole so aptly characterizes as "the ideology of comfort and the tyranny of custom." Because middle managers are located below the C-suite and the front lines, "they abhor the new openness. They see top executives going around them to talk with their direct reports. They feel they are losing control, so many fight these changes tooth and nail."More often than not, those who defend an organization's status quo are the same people who challenged the previous status quo and replaced those who defended it. Li then suggests a third challenge, a daunting one indeed: A lack of ownership among leaders struggling to see the upside of the digital landscape. So, "why are so many CEOs and business leaders still trying to figure it out and find the upside? Because many still believe it's someone else's job. They don't think they have the skills or expertise to tap into the digital and social tools. So they back off," as do their organizations.Li wrote this book in response to these challenges. Her primary objective is to suggest and explain a strategy for digital transformation that almost any organization can adopt. These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of her coverage:o Backing Off -- It's Not an Option (Pages 9-13)o Becoming an Engaged Leader -- Strategy Begins with a Plan (18-20)o A New Mind-Set for Listening, and The Art of Listening (23-28)o Share to Shape (36-39)o The Sharing Shift -- From Scarcity to Abundance (39-42)o The Art of Sharing (42-47)o The Science of Sharing (47-52)o Why Engagement Transforms Leaders -- and Their Organizations (57-59)o Changing Minds About Engagement (59-61)o Digital Engagement Strategy: Art and Science Overlap 62-79)o Change Is a Process (83-92)To repeat, whatever their size and nature may be, all organizations need effective leadership at all levels and in all areas of the given enterprise. In other words, leaders who are positively and productively engaged are committed to a never-ending process of transforming their organization so that it can respond much more effectively to challenges such as those Charlene Li identifies.When asked to explain the extraordinary success of Southwest Airlines, its then chairman and CEO, Herb Kelleher replied, "We take great care of our people, they take great care of our customers, and our customers take great care of our shareholders."In a comparable manner, engaged leaders energize a workforce by listening at scale, sharing to shape, and engaging to transform. Then together, in collaboration, they transform their organization. In this context, I am again reminded of my favorite passage in Lao-tse's Tao Te Ching:"Learn from the peoplePlan with the peopleBegin with what they haveBuild on what they knowOf the best leadersWhen the task is accomplishedThe people will remarkWe have done it ourselves."
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