Senin, 14 Desember 2015

Green Capital: A New Perspective on Growth,

Green Capital: A New Perspective on Growth, by Christian de de Perthuis, Pierre-André Jouvet

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Green Capital: A New Perspective on Growth, by Christian de de Perthuis, Pierre-André Jouvet

Green Capital: A New Perspective on Growth, by Christian de de Perthuis, Pierre-André Jouvet



Green Capital: A New Perspective on Growth, by Christian de de Perthuis, Pierre-André Jouvet

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Many believe economic growth is incompatible with ecological preservation. Green Capital challenges this argument by shifting our focus away from the scarcity of raw materials and toward the deterioration of the great natural regulatory functions (such as the climate system, the water cycle, and biodiversity).

Although we can find substitutes for scarce natural resources, we cannot replace a natural regulatory system, which is incredibly complex. It is therefore critical that we introduce a new price into the economy that measures the costs of damage to these regulatory functions. This change in perspective justifies such innovations as the carbon tax, which addresses not the scarcity of carbon but the inability of the atmosphere to absorb large amounts of carbon without upsetting the climate system. Brokering a sustainable peace between ecology and the economy, Green Capital describes a range of valuation schemes and their contribution to the goals of green capitalism, proposing a new approach to natural resources that benefits both businesses and the environment.

Green Capital: A New Perspective on Growth, by Christian de de Perthuis, Pierre-André Jouvet

  • Amazon Sales Rank: #681975 in Books
  • Published on: 2015-10-13
  • Original language: French
  • Number of items: 1
  • Dimensions: 9.00" h x .90" w x 5.90" l, 1.15 pounds
  • Binding: Hardcover
  • 288 pages
Green Capital: A New Perspective on Growth, by Christian de de Perthuis, Pierre-André Jouvet

Review

Green Capital takes us on a salutary journey through biodiversity, water shortages, the energy transition, and much more to stress the importance of 'natural capital.' The book provides an accessible discussion of the economic value of the environment and of the tragedy of the commons, and it explains why, despite our reluctance to employ them, price signals are necessary to create the right incentives. A call for greater environmental awareness and more common sense, Green Capital is a must-read for all those interested in environmental policy issues.

(Jean Tirole, Toulouse School of Economics and Nobel Laureate in Economics)

In this colorful and creative book, de Perthuis and Jouvet go beyond the usual environment-versus-economics debate to show that the real challenge is to recognize the significant values we are already enjoying (often without paying) from nature's capital, and to incorporate those values efficiently into our market signals and decisions. Emphasizing the need for enterprise and innovation, Green Capital offers an eclectic, imaginative, and pragmatic synthesis of environmental economics and sensible economic policy.

(Jonathan Wiener, Duke University)

Trend is not destiny. For those who want to find a better way to live on the earth, this book is a source of insight and inspiration.

(Frank J. Convery, chief economist, Environmental Defense Fund)

By systematically destroying the natural foundations of our economic and social development, we deprive ourselves of the chance for sustainable growth. Is there a way out? The answers that Christian de Perthuis and Pierre-André Jouvet provide are a model of realism, characterizing in operational terms the radical shifts required to escape the trap we are in.

(Claude Henry, Sciences Po Paris and Columbia University)

About the Author

Christian De Perthuis is a professor of economics at University Paris-Dauphine and head of the climate economics department. He is the author of several books, including Economic Choices in a Warming World. As chairman of the Green Tax Committee, he designed the carbon tax that was introduced by the French government in January 2014.

Pierre-André Jouvet is a professor of economics at the University of Paris-Ouest-Nanterre-la Défense and is the scientific director of the climate economics department. His recent book is Global Environmental Commons: Analytical and Political Challenges in Building Governance Mechanisms.


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0 of 0 people found the following review helpful. Green capital By Clare O'Beara More than one book I've read recently has carried this theme of nature providing services which should be factored into the cost of goods or energy, but is discounted or thought of as free. Bees pollinating flowers to produce crops is the obvious one; clean water for irrigation, grazing and manufacturing is another.The authors examine the topic thoroughly and from economic points of view. I do admire their research while it's good to see this work from a European writing team. One reason I am not giving top marks is that I don't really need to be provided with all the differing philosophical and economic systems ever in circulation. Maybe someone studying the history and philosophy of economics would be delighted to get all their references in one handy book. For an ecologist it's over the top and feels like padding. Natural systems are well addressed in 'What Has Nature Ever Done For Us?' by Tony Juniper.I like the present and future being addressed in such ways as to point out that the developed northern hemisphere is largely planting trees and preserving biodiversity while the less developed lands and southern hemisphere are doing the opposite. But the developed lands are dependent on foods, supply chains and manufacturing in the developing countries. So a full air mile, carbon use and pollution cost should be provided on clear labelling. This would reveal the natural capital used. Degrowth is a concept based on the fact that as cities enlarge, people consume more resources travelling further to work. Quite where to put all the people who might leave cities, given an enlarging population needs farmland, is not really addressed. This could be combined with reading 'Walkable City' by Jeff Speck.The authors stress that we are currently consuming natural resources at a far faster rate than the planet can replenish them, arguing that a resource owned by nobody will be over exploited, like the ocean being overfished, and fishing rights should be apportioned. This reminded me of the Enclosures Act in Britain which stopped general overgrazing of common ground. So I can see that there is a point in looking to what worked in the past. The authors remind us that conditions everywhere are generally improving, but oddly omit to say that Europe's shores are overrun with millions of economic migrants as well as conflict refugees.Those quoted include major bodies like WWF, the UNHDP, World Bank, various commentators from journalism and Nobel Prize winners, as well as economic theorists and scientists. I would definitely have liked to see charts, graphs, photos to help us get a view of the planet-sized facts and figures. Students of the subjects mentioned as well as commentators, journalists, mediators, investors and those working in administration will find the book helpful and informative.I read an ARC from Net Galley in return for an unbiased review.

0 of 0 people found the following review helpful. Enjoyable By Autamme_dot_com Many people criticise so-called green initiatives that are built around ecological preservation for stifling long-term economic growth, giving at most a blip in certain sectors whilst incurring costs elsewhere. On many occasions they are the “devil incarnate” and just get in the way of business. Oh, what should one believe?This is an interesting, relatively specialist book, that looks at the economic picture and costs of so-called green capital, examining the gamut of costs related to the deterioration of the “great natural regulatory functions”, such as the climate system, the water cycle and biodiversity, as if we mess them up as a society we really could be facing a “game over” situation. It sounds alarmist and many will rationalise it as being something mankind finds a way around; yet even if it does, or it can mitigate the problem with a bit of luck and good fortune, why play Russian Roulette?There is a precedent for this. The authors note: “Four thousand years ago, the fate of the Sumerians revealed that when growth is driven by capital accumulation that preys on the environment, it will eventually self-destruct. Thanks to their control of irrigation, the inhabitants of Sumer developed agriculture, writing, law and the city; but because they were unable to master drainage, the indispensable complement to irrigation in arid areas, their civilization vanished as a result of the sterilization of the soil by salt.” Is that enough? How about this: “The inhabitants of Easter Island, who had also developed one of the first writing systems, experienced a similar fate. After felling the last tree, they abandoned their island with its huge granite statues and it is now lunar landscape.”These were more innocent, less-developed times too. Look at this through a 2015 lens; we have machines that can process tonnes of rocks within the blink of an eye, explosives to destroy the world many times over and the ability, capability and desire to consume more than we should… What good luck which could have saved the planet in the past may not exist today.For the generalist this book has a lot of thought-provoking, incisive comment. The specialist can also draw upon a range of possible workable solutions and enjoy an examination of various valuation schemes and their contribution to the goals of green capitalism which, if implemented, could hopefully benefit both business and the wider environment.Analysing the validity of the models offered up by the authors is far beyond the “pay grade” of this reviewer, even though they do not appear far-fetched, are sympathetic and seem to understand the diverging needs of both sides. It is unfortunate that more general readers won’t see this book due, in part to its price, but also its appearance of being a more esoteric, specialist work. It could serve both reader groups, even if the amateur had to skip around a bit, as the authors manage to put a lot of points into context, adding colour and consideration rather than just waving a “hectoring finger” as sadly many environmentally focussed books tend to do.Certainly, to conclude, one can fairly say that this book deserves closer scrutiny; even if you are not even close to any “decision-making” processes, it does not hurt to get even a greater understanding about a problem that can and will affect us all.

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Green Capital: A New Perspective on Growth, by Christian de de Perthuis, Pierre-André Jouvet
Green Capital: A New Perspective on Growth, by Christian de de Perthuis, Pierre-André Jouvet

Sabtu, 12 Desember 2015

LOVABLE OWL For Adults: Coloring Book for Adults, by Lily Edwards

LOVABLE OWL For Adults: Coloring Book for Adults, by Lily Edwards

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LOVABLE OWL For Adults: Coloring Book for Adults, by Lily Edwards

LOVABLE OWL For Adults: Coloring Book for Adults, by Lily Edwards



LOVABLE OWL For Adults: Coloring Book for Adults, by Lily Edwards

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Let your creativity soar, color the intricate images and be charmed by these magnificent owls. Bring into life these 50 beautifully hand-drawn illustrations with your creative coloring and make each image truly your own. Spend some time coloring these owls in various scenes – perched on a tree, flying through the air, playing with other owls, etc. and forget about your troubles. Immerse yourself in adult coloring and find many hours of mental relaxation, enjoyment and creativity.

LOVABLE OWL For Adults: Coloring Book for Adults, by Lily Edwards

  • Amazon Sales Rank: #3208356 in Books
  • Published on: 2015-10-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .24" w x 8.50" l, .58 pounds
  • Binding: Paperback
  • 104 pages
LOVABLE OWL For Adults: Coloring Book for Adults, by Lily Edwards


LOVABLE OWL For Adults: Coloring Book for Adults, by Lily Edwards

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0 of 0 people found the following review helpful. FLY AWAY By Bonnie L. Morgan AWESOME PICTURES TO COLOR. LOVE THIS BOOK

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LOVABLE OWL For Adults: Coloring Book for Adults, by Lily Edwards
LOVABLE OWL For Adults: Coloring Book for Adults, by Lily Edwards

Sabtu, 05 Desember 2015

Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize You

Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres

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Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres

Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres



Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres

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Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres

  • Amazon Sales Rank: #1066575 in eBooks
  • Published on: 2015-03-28
  • Released on: 2015-03-28
  • Format: Kindle eBook
Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres


Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres

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0 of 0 people found the following review helpful. No time like the present. By Lexus Irving Breaking your work in to manageable chunks. Prioritizing,The vicious circle of Procrastination- Procrastinators tends to find their area of comfort and try to stay zoned in it.Setting goals and making the workplace comfortable are all part of improving performance.If you as a procrastinator, can look at the work as a challenge, rather than a chore, as a game rather than a task, as a pleasure rather than an obligation then you will be able to manage your time more efficiently and hit those deadlines. (favorite quote) As a procrastinator myself I find this book quite informative, it not only shows the pitfalls of procrastination but guides me to becoming more effective at Time Management hence increase my productivity

0 of 0 people found the following review helpful. Very helpful book! By C M I personally have always struggled with time management and procrastination which would leave me with so much work to do and so little time.I decided to read this book as I am tired of being stressed and unable to break my habits. The information the author provides has been very helpful for me as it provides many great tips on how to be less distracted and more productive. It also has given me some effective methods to try such as prioritising my workload and being more organised.Overall, a very helpful and well written book that I would recommend.

0 of 0 people found the following review helpful. A good, simple to follow Time Management read By T.D. I find myself continually time poor always trying to fit more into my day while still trying to get a work life balance. I have read over time many time management books, however this one by Sebastian Torres is one of the better ones as it is simple to follow and has some very useful tips on how to manage your time more effectively, such as breaking down large jobs into more manageable chunks, prioritizing and also mixing with people of like mindset.

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Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres

Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres

Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres
Time Management: The Complete Guide To Time Management - Tips For Productivity And Concentration - Overcome Procrastination And Maximize Your Potential, by Sebastian Torres

Sabtu, 28 November 2015

En Route, by J.-K. Huysmans

En Route, by J.-K. Huysmans

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En Route, by J.-K. Huysmans

En Route, by J.-K. Huysmans



En Route, by J.-K. Huysmans

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"[...]save two poor women, asleep, their feet on the bars of chairs, their heads on their knees. Leaning forward a little, he saw, hanging above him in a dark chapel, the light of a lamp, like a ruby in its red glass; no sound save the military tread of the Suisse, making his round in the distance. Durtal sat down again; the sweetness of his solitude was enhanced by the aromatic perfume of wax, and the memories, now faint, of incense, but it was suddenly broken. As the first chords crashed on the organ Durtal recognized the "Dies iræ," that despairing hymn of the Middle Ages; instinctively he bowed his head and listened. This was no more as in the "De Profundis" an humble supplication, a suffering which believes it has been[...]".

En Route, by J.-K. Huysmans

  • Published on: 2015-03-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .67" w x 6.00" l, .73 pounds
  • Binding: Paperback
  • 294 pages
En Route, by J.-K. Huysmans

About the Author J.K.Huysmans began writing as a naturalist in the style of Zola. .He changed from being an obscure author and art critic to one of the most famous authors of his day with the publication of A Rebours (Against Nature) in 1884. His novel about Satanism, La-Bas (1891)is the cult novel of the nineteenth century.


En Route, by J.-K. Huysmans

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31 of 31 people found the following review helpful. Beautiful book By A Customer Anyone who has read "La Bas" (the novel Huysmans wrote before this one) needs to read "En Route", since the former plumbs the depths of evil, and this one scales the heights of Catholic devotion. It is really the story of a soul struggling to believe, and marked the turning point in Huysmans' life as he embraced Christianity. The scene where he meditates on a large crucifix as it is reflected in the water of a pond is a masterpiece of religious introspection.

3 of 3 people found the following review helpful. Religious journey By Shirley Musich To someone raised in the Catholic faith, this book is familiar territory. To those not familiar with stories of mytical experiences and presence of evil in the world, the book may be enlightening.

1 of 1 people found the following review helpful. En Route is a beautiful, compelling case study of religious (re)conversion By Subterranean Subterfuge En Route is a beautiful, compelling case study of religious (re)conversion, only Dostoyevsky has matched Huysmans in capturing religious experience, in portraying a man's relationship to the Sacred having passed through the "fires of doubt," of Schopenhauerian disenchantment of existence, a weariness with life, and miraculous return to, in this case, to Catholicism, the "hospital for the soul."

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En Route, by J.-K. Huysmans

Kamis, 26 November 2015

Cognitive Science: An Introduction to the Study of Mind,

Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman

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Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman

Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman



Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman

Free PDF Ebook Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman

In Cognitive Science 3e Friedenberg and Silverman provide a solid understanding of the major theoretical and empirical contributions of cognitive science.  Their text, thoroughly updated for this new third edition, describes the major theories of mind as well as the major experimental results that have emerged within each cognitive science discipline. Throughout history, different fields of inquiry have attempted to understand the great mystery of mind and answer questions like: What is the mind? How do we see, think, and remember? Can we create machines that are conscious and capable of self-awareness? This books examines these questions and many more. Focusing on the approach of a particular cognitive science field in each chapter, the authors describe its methodology, theoretical perspective, and findings and then offer a critical evaluation of the field.  Features:

  • Offers a wide-ranging, comprehensive, and multidisciplinary introduction to the field of cognitive science and issues of mind.
  • Interdisciplinary Crossroads” sections at the end of each chapter focus on research topics that have been investigated from multiple perspectives, helping students to understand the link between varying disciplines and cognitive science. 
  • End-of-chapter “Summing Up” sections provide a concise summary of the major points addressed in each chapter to facilitate student comprehension and exam preparation
  • “Explore More” sections link students to the Student Study Site where the authors have provided activities to help students more quickly master course content and prepare for examinations
  • Supplements: A password-protected Instructor’s Resource contains PowerPoint lectures, a test bank and other pedagogical material.The book's Study Site features Web links, E-flash cards, and interactive quizzes.

Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman

  • Amazon Sales Rank: #1410313 in Books
  • Published on: 2015-10-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.00" w x 7.30" l, .0 pounds
  • Binding: Paperback
  • 576 pages
Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman

About the Author Jay Friedenberg is Chair and Professor of the Psychology Department at Manhattan College, where he directs the Cognitive Science program. He obtained his Ph.D. in cognitive psychology in 1995 at the University of Virginia. He is interested in both vision and the philosophy of mind. He teaches courses in physiological psychology, learning and cognition, sensation and perception, and cognitive science. Dr. Friedenberg has published several articles on visual estimation of center of mass. His current research projects are investigating image statistics, picture perception, and the aesthetics of geometrical shapes. He has published books on artificial intelligence, chaos theory and psychology. He is a member of the Eastern Psychological Association, the Vision Science Society, The Psychonomic Society and Phi Beta Kappa.

Gordon Silverman is Chair of Electrical and Computer Engineering at Manhattan College. His professional career spans more than 50 years of corporate, teaching, consulting, and research experience, during which he has developed a range of scientific instruments, particularly for use in physiological psychology research environments. He is the holder of eight patents, some related to behavior modification. The author of more than 20 journal articles and books, he has also served on the faculties of The Rockefeller University and Fairleigh Dickinson University. Dr. Silverman’s current research interests include telemedicine, rehabilitation medicine, artificial intelligence, and biomedical instrumentation and modeling.


Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman

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0 of 0 people found the following review helpful. Very well written book. Each chapter devoted to a ... By Gabriel Cuello Very well written book. Each chapter devoted to a clear point of view. States a broad basis to let different professionals approach to Cognitive Science.

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Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman

Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman

Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman
Cognitive Science: An Introduction to the Study of Mind, by Jay D. Friedenberg, Gordon W. Silverman

Rabu, 25 November 2015

Until Every Animal is Free, by Saryta Rodriguez

Until Every Animal is Free, by Saryta Rodriguez

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Until Every Animal is Free, by Saryta Rodriguez

Until Every Animal is Free, by Saryta Rodriguez



Until Every Animal is Free, by Saryta Rodriguez

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Until Every Animal is Free is an insightful, candid work heralding the Animal Liberation Movement as the next logical step on the path of social justice, dispelling many of the myths that keep us from getting there. In it, Saryta Rodriguez challenges the Myth of Human Supremacy, and explores some of the ideological pillars behind the belief that humans are superior to all other animals. This book also discusses animal liberation theory, as well as (primarily twenty-first century) efforts to put animal liberation on the public agenda.

Until Every Animal is Free, by Saryta Rodriguez

  • Amazon Sales Rank: #87036 in Books
  • Published on: 2015-10-01
  • Original language: English
  • Dimensions: 8.75" h x 5.50" w x .75" l,
  • Binding: Paperback
  • 292 pages
Until Every Animal is Free, by Saryta Rodriguez

About the Author Saryta is an author, editor, and social justice advocate originally from Long Island, New York. She has served AmeriCorps both as a member of the NYC Coalition against Hunger and as a City Year Service Leader at PS 57 in East Harlem. After working at both David Black Literary Agency and Penguin Publishing in New York, Saryta founded her own manuscript editing and consulting firm, Brave New Publishing. She is an active member of Food Not Bombs, an international social justice organization devoted to providing plant-based meals to the hungry; and Millahcayotl, a San Francisco-based organization that explores and promotes alternatives to our industrialized, animal-based food system that uphold justice for humans and nonhumans alike, such as veganic farming. Saryta is also a proud supporter of and occasionally volunteers with Food Empowerment Project and Causa Justa.


Until Every Animal is Free, by Saryta Rodriguez

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Most helpful customer reviews

9 of 9 people found the following review helpful. Highly recommended By Kevin Taylor This is a wonderful, detailed account of the animal rights movement. The early chapters detail the author’s journey to a compassionate lifestyle. Then we learn about animal rights in general- the intellectual, philosophical and ethical considerations that inform the movement. Many of the tired, fallacious arguments used to justify the exploitation of animals are examined and dismantled. Even though I may personally disagree with the methodology of groups such as DxE I can still recommend this book without reservation.

6 of 6 people found the following review helpful. Powerful book - a must-read for animal lovers! By Emma Craig So many times reading this book I found myself nodding my head or thinking, "Exactly!" This book is filled with what so many ideas vegans already believe, but written in clear, no-nonsense terms. But this isn't a "the world is horrible, but there's nothing we can do about it" kind of book. Author Saryta Rodriguez aims to inspire people to take action, and even, perhaps unwittingly, provides ample information for when people argue that exploiting animals is their "right".

5 of 5 people found the following review helpful. ... moving and brings an intimate feel to a very intelligent and well written book about the animal liberation movement By Elena Bedford Hearing the authors personal story at the start of this book is deeply moving and brings an intimate feel to a very intelligent and well written book about the animal liberation movement, universal justice and so much more. If you're considering veganism and animal liberation for the first time and want to know more, then this book is for you. If you're already firmly established on that path, then this book is also for you! Being so well researched and written, I think that everybody would gain insight from reading this.

See all 29 customer reviews... Until Every Animal is Free, by Saryta Rodriguez


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Until Every Animal is Free, by Saryta Rodriguez

Until Every Animal is Free, by Saryta Rodriguez

Until Every Animal is Free, by Saryta Rodriguez
Until Every Animal is Free, by Saryta Rodriguez

Senin, 23 November 2015

Captivology: The Science of Capturing People's Attention, by Ben Parr

Captivology: The Science of Capturing People's Attention, by Ben Parr

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Captivology: The Science of Capturing People's Attention, by Ben Parr

Captivology: The Science of Capturing People's Attention, by Ben Parr



Captivology: The Science of Capturing People's Attention, by Ben Parr

Read and Download Ebook Captivology: The Science of Capturing People's Attention, by Ben Parr

LEARN THE SECRET TO CAPTIVATING YOUR AUDIENCE. In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr (Forbes 30 Under 30) presents a new understanding of attention -- how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician David Copperfield, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.AS FEATURED IN: MSNBC, CNN, ABC News, CNBC, Forbes, Los Angeles Times, The Atlantic, New York Post, Washington Post, Business Insider, Harvard Business Review, Financial Times, NPR and more."Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works." - Success Magazine "Sensible... Spryly written... [Captivology] is a worthwhile read, if you can concentrate your mind." - Financial Times"Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people's attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea." - Adam Braun, New York Times bestselling author of The Promise of a Pencil)"The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr's Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out." - Craig Newmark, founder, Craigslist)

Captivology: The Science of Capturing People's Attention, by Ben Parr

  • Amazon Sales Rank: #172180 in Books
  • Brand: Parr, Ben
  • Published on: 2015-03-03
  • Released on: 2015-03-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .89" w x 6.00" l, 1.42 pounds
  • Binding: Hardcover
  • 256 pages
Captivology: The Science of Capturing People's Attention, by Ben Parr

Review "Throughout the book, Parr keeps readers engaged, amused and focused, proving that the science of Captivology works." - Success Magazine"Don't shout, captivate -- that's the key to capturing attention. And you don't need to be especially good-looking, loud or charismatic to do so -- there's actually a science behind it. In Captivology, Ben Parr doesn't get all geeky explaining how it works; instead he draws on examples from Beyoncé, Steve Jobs and the creators of Game of Thrones. Whether you're an entrepreneur, manager or up-and-coming worker bee, Captivology has tips for you."- New York Post"Spryly written... [Captivology] is a worthwhile read, if you can concentrate your mind." - Financial Times"If you are a marketer, salesperson, small business owner, or even if you are in the non-profit area, 'Captivology' needs to be on your nightstand and in your library." - Small Business Trends“Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people’s attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea.” (Adam Braun, New York Times bestselling author of The Promise of a Pencil)“The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr’s Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out.” (Craig Newmark, founder, Craigslist)“Filled with useful tips, practical advice and case studies, Captivology is a book everyone in the attention business should buy. (By the way, that’s YOU. Every. One. Of. Us.)” (Sree Sreenivasan, Chief Digital Officer, The Metropolitan Museum of Art and professor of digital media, Columbia Journalism School)“Captivology is a brilliant investigation of how one can make a mark in this world by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting.” (Donal Logue, actor, producer, and director)

From the Author "Attention is the fundamental currency and lifeblood of the modern economy. Teachers can't get anything done without the attention of their students. Charities can't survive without the attention of donors. Entrepreneurs need the attention of users and customers. That's why I wrote Captivology: to help everybody capture attention for their passions, projects and ideas. This book will teach you the real science behind attention and how that utilize that knowledge effectively for whatever you're passionate about. That's why I analyzed more than 1,000 research studies and interviewed dozens of researchers and thought leaders to uncover the science of attention. I firmly believe Captivology can change the world for the better. I hope you'll take a chance and read my book." ~ Ben

From the Back Cover

Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace? Why do some musicians grow as popular as Beyoncé, while others never make the charts? Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective? And why can't anyone seem to ever get the attention of their kids?

In Captivology, Ben Parr, former editor of Mashable and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others. Vividly bringing to life the stories of en-trepreneurs, musicians, filmmakers, thought leaders, political strategists, magicians, and other masters of attention, Parr presents a new understanding of how attention works and identifies seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. These triggers spark our brain's attention response systems by appealing to fundamental aspects of human nature.

Combining the latest scientific research with interviews of visionaries who have successfully brought attention to their ideas, projects, and companies (Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn's CEO Jeff Weiner, New York Times bestselling author Susan Cain, and more), Parr makes the case that you can rise above the noisy crowd and be heard—without having to shout.

Insightful and practical, Captivology will change how you tell your kid to clean her room, deliver your next presentation, con-vince the world to support your cause, or attract users to your product.


Captivology: The Science of Capturing People's Attention, by Ben Parr

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Most helpful customer reviews

23 of 27 people found the following review helpful. Somewhat useful but falls short as a business book By Cheshire If this were meant to actually be a science book, I would think this was an interesting book, but as the business book it aims to be, I think it falls short. The book gets more useful in its later chapters, but the beginning of the book mostly just confirms common-sense understandings of capturing attention by showing some science and examples underneath it. There isn't a lot in the first two-thirds of the book that inspired me to find unusual and compelling new ways to capture attention. For me to love a business book, it has to have serious aha moments every page or two. Instead, what I read in this book is a lot of name-dropping ("look how many important people I spoke to!") and a bit of self-puffery ("I call this concept [newly coined cutesy buzzword]"). Also, it happened enough times that I noticed, but his descriptions of women he profiled often included appreciations of their physical beauty ("raven-haired" appeared more than once), but I didn't see the same in his descriptions of men. The physical descriptions of the women bore no relationship to the wisdom they had to impart. Right now, as the wider culture is waking up to the strong disparities of the treatment of men and women in the tech industry of which he's part, it hurts to read.Three stars because it's at least somewhat useful, but it's not a book I'm likely to return to for continued inspiration.

7 of 7 people found the following review helpful. How and why captivation “triggers” affect our attention and awareness every day, often without our being aware of it By Robert Morris There really is a science that reveals how to capture another person’s attention. In 2001, Thomas H. Davenport and John C. Beck published The Attention Economy. Theirs is a fascinating subject: ADD in the business world. Almost everyone continues to experience information overload and it's far worse now than it was 14 years ago. Some who have studied this phenomenon invoke metaphors such as a "blizzard" or “tsunami” of data. Each day, information providers find it increasingly more difficult to reach those who are most important to them. How to attract their attention? Then, how to retain that attention with what has been described as "stickiness" by the brothers Heath? After conducting an extensive research project, Davenport and Beck conclude that attention is "the new currency of business." Perhaps Michael Wolf agrees, having published a brilliant book about "the entertainment economy" in 1999; perhaps B. Joseph Pine II and James H. Gilmore agree, having published (also in 1999) a book about "the experience economy."Ben Parr shares his own thoughts about this science in Captivology whose somewhat hokey title suggests that capturing attention is far more important than merely attracting it, especially these days when the human attention span resembles a strobe light blink. Of course, as is usually the situation, there’s both good news and bad news: getting someone’s attention is good only if (HUGE if) they appreciate it rather than resent it. There are no second chances if curiosity is corrupted by deceit.These are among the several dozen passages of greatest interest and value to me, also listed to suggest the scope of Parr’s coverage in the first five chapters:o The Three Stages of Attention (Pages 13-23)o The Automaticity Trigger (28-32)o Why Did a Symbol Make Us Care About Heartbleed? (43-46)o Why Can We Hear Our Names in a Crowded Room? (49-52)o Moving Beyond Immediate Attention (55-56)o The Framing Trigger (59-62)o The Inertia of Ideas (62-65)o How Do Politicians Set the Agenda? (71-75)o The Final Word on Frames of Reference (81-82)o The Disruption Trigger (84-87)o Statistics + Finger Paints = A Surprising Lesson (88-92)o Keeping Things Significant (97-99)o Simplicity, Surprise, and Significance in Context (102-103)o The Reward Mechanism (106-110)o How to Deliver Extrinsic Rewards (113-116)o How to Deliver Intrinsic Rewards (121-122)o How to Get People to Walk Through Your Doors (126-128)o Balancing Intrinsic vs. Extrinsic Rewards (129-131)Parr provides an abundance of information, insights, and counsel based on more than 500 scientific studies of attention within the disciplines of psychology and neurology. He also conducted about 50 interviews of various thought leaders and drew upon relevant case studies. This is indeed an evidence-driven rather than theory-driven book.I was especially interested in his discussion of what he characterizes as seven “captivation triggers”; that is, psychological and scientific phenomena that evoke responses in the mind. They are:1. Automaticity: Initiate appealing sensory stimulation2. Framing: Relocate expectations to a different context3. Disruption: Eliminate expectations to create cognitive "room" for something else4. Reward: Leverage (exploiting) people's reward preferences5. Reputation: Obtain trust with credentials, track record, and reputation6. Mystery: Use mystery, uncertainty, and ambiguity to create intrigue that sustains interest7. Acknowledgement: Use humility to gain credibility with self-deprecating deferenceReaders will appreciate Parr's inclusion of dozens of stories that anchor his insights within a real-world context and frame of reference. In fact, as master manipulators such as Steve Jobs demonstrate, audiences love to be entertained but also delighted by surprise. Consider this example of an effective "plot twist" as a mystery trigger:"At the end of Apple's big presentations and project launches, when it seemed like Jobs had finished his presentation, he would come back with three little words: 'One more thing...' When he said those words, the crowd would go wild and Jobs would unveil one more surprise product."The plot twist without a spoiler is only one of dozens of means by with to capture and then maintain control of attention, be it one person or a several thousand. My own take is that the credibility of those who are masters of that process is essential to their effectiveness. Self-serving tricks and gimmicks are self-defeating. More to the point, they betray the trust that people invest with their attention. By all means use various triggers to attract attention to what you offer but make certain that what you offer is worthy of attention. Ben Parr brilliantly explains "why some ideas and ideologies are so compelling and why other ideas don't capture your attention, even if you know they should." Attention resembles trust in that both must be earned and can so quickly be lost. Yes, Steve Jobs was a master of all seven triggers but he only used them in good faith. So must anyone else and that, for me, is the most important point for aspiring captivologists to keep in mind.

15 of 20 people found the following review helpful. Looking to understand the psychology of attention, then this book is for you. By Kenneth Yeung If you're looking for tactics that you can use to get the attention of your customers, co-workers, employees, friends, and/or family, then "Captivology" may not be what you're looking for. HOWEVER, coming up with tactics isn't difficult -- it's being able to understand the thought process and psychology of grabbing people's attention. In this, Ben Parr's book accomplishes it and proves its theory. In reading "Captivology", it was pretty difficult to put it down and there were plenty of real-world examples shared proving his captivating triggers."Captivology" isn't a book filled with stories. Rather, it reads like a textbook that one might find in a academic setting. It's informative, but not dull to read. Really worth reading for anyone who's eager to hone their skills in attention-grabbing techniques. If you're in the business world, this is great to help with presentations and proposals. Working in the education space, find ways to grip the attention of students. And there's so much more that you can take with you for whatever you want to do.My full review is here: http://blog.thelettertwo.com/2015/03/01/ben-parr-captivology-the-book-review/

See all 27 customer reviews... Captivology: The Science of Capturing People's Attention, by Ben Parr


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Captivology: The Science of Capturing People's Attention, by Ben Parr