Senin, 21 Februari 2011

Start Me Up!: New Branding for BusinessesFrom Gestalten

Start Me Up!: New Branding for BusinessesFrom Gestalten

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Start Me Up!: New Branding for BusinessesFrom Gestalten

Start Me Up!: New Branding for BusinessesFrom Gestalten



Start Me Up!: New Branding for BusinessesFrom Gestalten

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Little brand, big effect: in the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity. Never before has there been more enthusiasm surrounding entrepreneurship. Today, young entrepreneurs across the globe are relentlessly developing innovative products and services. Fresh businesses and social initiatives are appearing in industries ranging from fashion to farming, from high-tech to creative handcraft. These companies are run by passionate professionals who are well aware that following their vision is just as important as continuously communicating their vision's brand. Corporate branding works as an extension of a business by visually expressing its concept, so it is no surprise that new stories require a new visual language. Start Me Up! presents a wide range of original examples for inspiration. The designs created striking corporate identities through humorous business cards, quality stationary, graphic T-shirts, and on-point packaging. This work allows for the brands to distinguish themselves from the rest and attract their targed audience's attention. More than ever before, businesses are defining themselves through carefully coordinated communications. Start Me Up! is a comprehensive compendium of innovative corporate design for a new generation. The book follows up on Gestalten's widely successful Introducing: Visual Identities for Small Businesses and showcases projects from various industries with a focus on newly established ventures and niche business initiatives. It proves that success in business heavily depends on the company's ability to promote its individuality and creativity through its corporate image, and that the right set of communications can not only insprire the right investors but also attract the right public. Welcome to the golden age of young entrepreneurship.

Start Me Up!: New Branding for BusinessesFrom Gestalten

  • Amazon Sales Rank: #181499 in Books
  • Published on: 2015-03-17
  • Released on: 2015-03-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.30" h x 1.00" w x 9.60" l, .0 pounds
  • Binding: Hardcover
  • 256 pages
Start Me Up!: New Branding for BusinessesFrom Gestalten


Start Me Up!: New Branding for BusinessesFrom Gestalten

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Most helpful customer reviews

0 of 0 people found the following review helpful. A must for designers By Annie This book showcases stunning and clean visuals in an organized fashion. It explores the idea of the "curated-consumer" and how packaging/branding influences our purchases.I would recommend this book to anyone interested in branding and design. I am happy that this book now lives on my shelf. It will serve as a guide to effective communication.

1 of 1 people found the following review helpful. tons of great designs By Samantha Kochanasz Very cool book if you're into branding and design. I found a lot of inspiration from these companies

1 of 1 people found the following review helpful. Four Stars By Amazon Customer Really nice book

See all 4 customer reviews... Start Me Up!: New Branding for BusinessesFrom Gestalten


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Start Me Up!: New Branding for BusinessesFrom Gestalten

Start Me Up!: New Branding for BusinessesFrom Gestalten

Start Me Up!: New Branding for BusinessesFrom Gestalten
Start Me Up!: New Branding for BusinessesFrom Gestalten

Minggu, 20 Februari 2011

Key Performance Indicators For Dummies, by Bernard Marr

Key Performance Indicators For Dummies, by Bernard Marr

Based on some experiences of lots of people, it remains in reality that reading this Key Performance Indicators For Dummies, By Bernard Marr could help them to make better option as well as offer even more experience. If you want to be among them, let's acquisition this book Key Performance Indicators For Dummies, By Bernard Marr by downloading and install the book on web link download in this site. You could obtain the soft documents of this publication Key Performance Indicators For Dummies, By Bernard Marr to download and install and also deposit in your available digital devices. Just what are you waiting for? Let get this book Key Performance Indicators For Dummies, By Bernard Marr on-line and review them in any time and also any sort of place you will review. It will not encumber you to bring hefty book Key Performance Indicators For Dummies, By Bernard Marr within your bag.

Key Performance Indicators For Dummies, by Bernard Marr

Key Performance Indicators For Dummies, by Bernard Marr



Key Performance Indicators For Dummies, by Bernard Marr

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A complete guide to using KPIs to drive organisational performance

Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations.

This book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more. Good KPIs should be unique to every business, as every business has different objectives. To meet this need, the book provides tools and templates that leaders can use to develop unique KPIs that best suit their particular organisation or industry.

  • Learn to design KPIs that are unique to your business and fit closely to your strategic objectives
  • Determine which KPI questions you should be asking to achieve the right insights for your business
  • Learn the specific KPIs that are appropriate for different business circumstances
  • Turn KPIs into deep insights by mastering related reporting and communications practices

KPIs are a crucial part of every manager's toolkit, and are essential for helping to monitor the execution of business strategies and measure results. Key Performance Indicators For Dummies moves beyond a basic discussion of what KPIs are, and why they are needed to provide a complete guide for learning to design and use specific KPIs to drive organisational performance.

Key Performance Indicators For Dummies, by Bernard Marr

  • Amazon Sales Rank: #164035 in Books
  • Brand: Marr, Bernard
  • Published on: 2015-03-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .70" w x 7.40" l, .0 pounds
  • Binding: Paperback
  • 320 pages
Key Performance Indicators For Dummies, by Bernard Marr

From the Back Cover

Learn to:

  • Use KPIs to drive performance in your organisation
  • Determine which KPIs you should be using and when
  • Design your own unique KPIs
  • Measure and communicate KPI insights effectively

Your complete guide to using KPIs to drive performance

Is your business on track to achieve success? With the help of this hands-on, friendly guide, managers and business leaders will understand the crucial KPIs that should be implemented for all different aspects of their organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more.

  • What are KPIs? – uncover the basics of Key Performance Indicators, from why every company needs them and where people go wrong with them to setting the right targets and organising your KPIs
  • Develop a winning KPI – find expert guidance on deciding on the right KPIs, how to collect the data, applying quantitative methods and finalising your KPIs
  • Use it or lose it – implement and use KPIs effectively, turn KPIs into insights, get the attention of decision-makers and use graphs and charts to visualise KPIs
  • The customer is always right – discover ways to develop customer, sales and marketing KPIs, measure the market and your place in it, develop operational and internal process KPIs and more
  • Gauge your performance – chart how well you’re recruiting and how well you’re training

Open the book and find:

  • Why every company needs KPIs
  • The need for KPI frameworks
  • How to implement and use KPIs effectively
  • Ways to measure profit and revenue growth
  • The scoop on shareholder and value-added KPIs
  • How to measure project performance
  • Tips for developing effective KPIs
  • Big KPI mistakes to avoid
  • The top KPIs to use

About the Author

Bernard Marr is a bestselling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, and is acknowledged by the CEO Journal as one of today’s leading business brains. He has advised the Bank of England, Barclays, BP, Fujitsu, HSBC, Mars and others.


Key Performance Indicators For Dummies, by Bernard Marr

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1 of 1 people found the following review helpful. Basics of Business By Himri Key Performance Indicators for Dummies is a good book to get your rookies knowledgeable on what is KPI and what KPQ (KP questions) will get you to the performance you want. The difference between leading and lagging indicators is a good one to know, even the focus on the word indicator in KPIs is essential. While the author does these kind of highlighting and contextualizing well, the dos and dont when it comes to KPIs, the book starts to feel like many booklets put together, trying to reel in different departments together. Yes finance is where all the numbers are but it is this cross functional jump, that makes the book look like a motley. I was very interested with terms like KPQ, EVA- Economic Value Added but after a while there were too many terms (I remember reading about NPS - Net Promoter Score, but cant recall which book), that made it seem like KPI should have been a small section under an umbrella title that would tie the book all in one. Something to appreciate in this varied terms definition are the examples, which make all the acronyms very easy to understand. Keep this book under the 'Basics of Business' folder.

1 of 1 people found the following review helpful. Performance Assessment and Analysis By Antigone Walsh the major takeaway I got from this book was the importance of determining the what and why before going to the how. Data measurement and analysis is commonplace but until the goals are determined they are for naught. This book examines Key Performance Indicators (KPIs) and discusses different types along with suggestions on how to implement and assess them. Written and organized in the standard Dummies style, it is easy to read and follow. That being said, this book seems best for those with at least some exposure to KPIs. I thought the emphasis on updating the KPIs was spot on. Data is fluid and everything changes. Just because you can measure something doesn't mean that you should. To that end the last chapter, The Top Ten KPIs To Use, was the most valuable. Overall, an interesting look at data collection and assessment for advancing business strategy.

1 of 1 people found the following review helpful. A good, basic overview By Jane Rosenthal Like most "for Dummies" books, this is a straightforward read. I like that it gives ideas to look at performance indicators in a very organized, methodical way. For anyone who has not done any research or evaluation (e.g. looking for performance outcomes in some way), this would be very helpful. It frames this kind of inquiry in a nice way, and it is generalizable enough to fit practically any situation or place. I do a lot of teacher/faculty development that looks at performance outcomes, and there are a few ideas in here that I might use, but as an expert in research and evaluation there wasn't anything new in this for me. A book that I thought was a little better is Hubbards "How to Measure Anything" which might give a few more ideas about how to determine the desired outcomes, which is necessary fro looking at KPIs.

See all 12 customer reviews... Key Performance Indicators For Dummies, by Bernard Marr


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Key Performance Indicators For Dummies, by Bernard Marr

Key Performance Indicators For Dummies, by Bernard Marr

Key Performance Indicators For Dummies, by Bernard Marr
Key Performance Indicators For Dummies, by Bernard Marr

Sabtu, 19 Februari 2011

The Count's Chauffeur, by William Le Queux

The Count's Chauffeur, by William Le Queux

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The Count's Chauffeur, by William Le Queux

The Count's Chauffeur, by William Le Queux



The Count's Chauffeur, by William Le Queux

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"[...]Monty?” I replied in the negative. The prospect of going on the Riviera sounded delightful. After our late luncheon we ran back from Hitchin to London, but, not arriving before lighting-up time, we had to turn on the head-lights beyond Barnet. We drove straight to the fine garage on the Embankment beneath the Cecil, and after I had put things square and received orders for ten o’clock next day, I was preparing to go to[...]".

The Count's Chauffeur, by William Le Queux

  • Published on: 2015-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .50" w x 6.00" l, .57 pounds
  • Binding: Paperback
  • 218 pages
The Count's Chauffeur, by William Le Queux

About the Author The author of more than one hundred novels, William Le Queux (1864-1927) was an Anglo-French journalist, diplomat, and outspoken critic of British defense efforts.


The Count's Chauffeur, by William Le Queux

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3 of 3 people found the following review helpful. Series of adventures of a member of crime crew... By kindlefan This wasn't what I was expecting, but it was fairly interesting. The main character becomes part of a gang of thieves as the chaffeur. He writes about a series of adventures related to this and most of the time tries to figure out the game, but is never told the whole story until the end. I could tell this author knew a lot about cars back when it was written at early in the 20th century--which was interesting for me to find out especially about how they light headlamps, etc.

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The Count's Chauffeur, by William Le Queux

The Count's Chauffeur, by William Le Queux

The Count's Chauffeur, by William Le Queux
The Count's Chauffeur, by William Le Queux

Kamis, 17 Februari 2011

Genghis Khan, by Jacob Abbott

Genghis Khan, by Jacob Abbott

The reason of why you can receive and also get this Genghis Khan, By Jacob Abbott faster is that this is guide in soft documents form. You could read guides Genghis Khan, By Jacob Abbott wherever you really want even you remain in the bus, office, house, and also various other places. But, you might not should move or bring guide Genghis Khan, By Jacob Abbott print wherever you go. So, you won't have larger bag to bring. This is why your choice making better concept of reading Genghis Khan, By Jacob Abbott is truly practical from this situation.

Genghis Khan, by Jacob Abbott

Genghis Khan, by Jacob Abbott



Genghis Khan, by Jacob Abbott

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"Genghis Khan" from Jacob Abbott. American writer of children's books (1803-1879).

Genghis Khan, by Jacob Abbott

  • Published on: 2015-03-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .41" w x 6.00" l, .55 pounds
  • Binding: Paperback
  • 182 pages
Genghis Khan, by Jacob Abbott


Genghis Khan, by Jacob Abbott

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Most helpful customer reviews

0 of 1 people found the following review helpful. Financial blueprint- http://financial-blueprint.blogspot.com/ By T. Forest This is the greatest conquerer of all time. This book was very informing. I really enjoyed it. Highly recommended!!! There are also some novels written on Genghis khan.

2 of 5 people found the following review helpful. Good buy or Bad buy? By Khan Personnaly, I think this book was overall OK. It's packing true and detailed information at the good price of 99 cents. But why isn't it great? Because even though it's good information, it often starts talking about something else for a while making the book long and more time consuming to read. So if I were you I would think about these things and wonder if you'de like the book or not. Happy Reading!

See all 2 customer reviews... Genghis Khan, by Jacob Abbott


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Rabu, 16 Februari 2011

Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners

Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi

Reviewing the publication Dropshipping: Dropshipping Guide For Beginners On How To Avoid Common Dropshipping Mistakes And Disasters (Dropshipping Basics For Beginners Book 1), By Aidin Safavi by online could be additionally done easily every where you are. It appears that hesitating the bus on the shelter, waiting the checklist for queue, or other places feasible. This Dropshipping: Dropshipping Guide For Beginners On How To Avoid Common Dropshipping Mistakes And Disasters (Dropshipping Basics For Beginners Book 1), By Aidin Safavi can accompany you in that time. It will certainly not make you really feel bored. Besides, through this will certainly also boost your life top quality.

Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi

Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi



Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi

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Want to start dropshipping but don't know where to start? If you want to avoid, the most common dropshipping mistakes, you need to read this!

Today only, get this Amazon bestseller for just $2.99. Regularly priced at $4.99. Read on your PC, Mac, smart phone, tablet or Kindle device. This book will help you better understand Dropshipping and see how you can improve or even start your own dropshipping business. It has been written as a general overview outlining the main things you need to know about this subject. It's a short read and a great start for people who know little about the subject. Drop shipping is a fulfillment model that allows you to buy products individually from a wholesaler and ship them directly to your customer. Instead of purchasing a large amount of inventory, you simply partner with a drop shipping supplier and list their merchandise for sale. Then, once you receive an order you forward it to the supplier for fulfillment. The supplier will ship the product directly from their warehouse to your customer, and charge you only for the price of the shipped item. Like all businesses, success and profitability rely on a number of variables. But when done correctly, it’s possible to create highly profitable online businesses with drop shipping. Drop shipping isn’t a magic formula – and real success takes significant work and time – but it’s a viable online business model with very low risk. This book is here to introduce you to the fascinating and lucrative world of dropshipping and help you along the way!

In this guide, you will learn...

  • Chapter 1: Advantages of Dropshipping
  • Chapter 2 - Mistake No.1 – Poor Shipping Services
  • Chapter 3 - Mistake No.2 – Demand Uncertainty despite Product Variety
  • Chapter 4 - Mistake No.3 – Sourcing from Multiple Suppliers
  • Chapter 5 - Mistake No.4 - Running Out of Stock
  • Chapter 6 - Mistake No.5 - Ineffective Handling of Refund Requests
  • Chapter 7 - Disaster No.1 - Lack of Customer Verification System
  • Chapter 8 - Disaster No.2 - Mishandling of Chargebacks
  • Chapter 9 - Disaster No.3 - Neglecting Customer Satisfaction
  • Much, much more!

Read what other people have to say

"A large number of online sellers are now switching to or incorporating Dropshipping in their business. But Dropshipping could be a harmful too if not handled properly because you have lesser control, specially with shipping and stock of the products. There are mistakes in Dropshipping which many sellers make, which can easily be avoided. This book will help you get your Dropshipping right" - Harry - "If Dropshipping is part of your business, then you must read this. There are common mistakes that the sellers make which are not good for their sales and also reputation could be at stake with negative feedbacks.This book guides the sellers in the simplest and the most effective way to counter the problems and keep the business up and running smoothly and profitably. I most like the part with chargebacks and avoiding negative feedbacks." - Jen Nicole - Download your copy today! Scroll up and click the orange button "Buy Now" on the top right of this page to access this book in under a minute Take action today and download this book for a limited time discount of only $2.99! Learn more today about Dropshipping today and start your own business! Tags: dropshipping guide; dropshipping; dropship; dropshipping business; lifestyle entrepreneur, freedom, make money online, early retirement books, entrepreneur books, online business, outsourcing; dropshipping with amazon; dropshipping on ebay; dropshipping for dummies; dropshipping 101; dropshipping disasters; dropshipping for beginners; dropshipping for idiots; dropshipping amazon; drop shippers; dropshipping ebay; how to dropship; dropshipping books

Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi

  • Amazon Sales Rank: #502217 in eBooks
  • Published on: 2015-03-28
  • Released on: 2015-03-28
  • Format: Kindle eBook
Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi


Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi

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Most helpful customer reviews

3 of 3 people found the following review helpful. Great Book to Help You Decide if Drpshipping is for You By Preston Yarbrough Good book with good information about dropshipping. The only drawback on this book is the author shows more negatives and bad things about dropshipping than good and positive things. I got this book thinking about getting into dropshipping, but after reading it all the way through, I'm having second thoughts.

2 of 2 people found the following review helpful. A no non-sense book on dropshipping! By Pam Coleman Dropshipping is certainly making its mark in the business world nowadays. This is convenient enough since one does not need to go through the usual channel of delivering, you can just buy products individually from a wholesaler and them ship them directly to your customer. And if Dropshipping is part of your business, then you must read this book. There are common mistakes that the sellers make which are not good for their sales and also reputation could be at stake with negative feedback. This is what this book has discussed to a great length. This book guides the sellers in the simplest and the most effective way to counter the problems and keep the business up and running smoothly and profitably.

2 of 2 people found the following review helpful. Great Knowledge about Dropshipping, Mistakes and how to avoid them By George This book turned out be a kind of structured manual of Drop Shipping. New sellers entering the online market can benefit from the book as they will be prepared much before the actual action and will not commit the mistakes. Dropshipping is a great way to improve the business. So the established sellers can know where they can improve and take their business to a whole new level. A lot of practical advice which is easy to implement. You can apply it to the next order immediately reading the book. Great book at such a low price.

See all 12 customer reviews... Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi


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Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi

Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi

Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi
Dropshipping: Dropshipping guide for beginners on how to avoid common dropshipping mistakes and disasters (Dropshipping Basics for Beginners Book 1), by Aidin Safavi

Senin, 14 Februari 2011

Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More,

Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason

It can be one of your early morning readings Become A Technical Marketer: A Guide To Working Faster, Accelerating Growth, Automating Marketing Tasks, And More, By Justin Mares, Nathaniel Eliason This is a soft data book that can be survived downloading from online publication. As understood, in this sophisticated period, modern technology will certainly reduce you in doing some tasks. Also it is merely reading the visibility of book soft documents of Become A Technical Marketer: A Guide To Working Faster, Accelerating Growth, Automating Marketing Tasks, And More, By Justin Mares, Nathaniel Eliason can be additional feature to open. It is not only to open up and also save in the device. This time around in the early morning and various other leisure time are to read the book Become A Technical Marketer: A Guide To Working Faster, Accelerating Growth, Automating Marketing Tasks, And More, By Justin Mares, Nathaniel Eliason

Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason

Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason



Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason

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"I definitely recommend everyone to not only read / enjoy [Become a Technical Marketer] but more importantly take action." - Noah Kagan, Chief Sumo at AppSumo Join thousands of professionals who have started going from "Marketer" to "Technical Marketer" In this ebook, you’ll learn technical skills to make you a much more proficient (and well-paid) marketer. You'll learn how you can create your own landing pages to test any idea you have. You'll learn how to hack your PR for massive exposure. You'll learn how to query your database using SQL so you're never asking a developer "hey can you find this information for me?" And much more. The eight lessons contained in this ebook will walk you through a new technical marketing skill step-by-step so that when you're done, you'll have more tools in your toolbox to promote any product or company. Once you can accomplish tasks like these on your own, you’ll be able to move faster, run more profitable campaigns, and charge more for your services. "This eBook needs to be in every GrowthHacker’s intro course-load." - Logan S.

Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason

  • Amazon Sales Rank: #171863 in eBooks
  • Published on: 2015-03-09
  • Released on: 2015-03-09
  • Format: Kindle eBook
Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason

About the Author Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He is also the co-author of Traction: A Startup Guide to Getting Customers, and has previously founded two startups (one acquired, one bust). He currently runs a growth meetup in San Francisco and writes occasionally on his blog at justinmares.com.


Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason

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5 of 6 people found the following review helpful. IMO, a brilliant marketer worth listening to By Robert Justin is one of the most well regarded marketers I know. I was lucky enough to meet him personally and he's also ridiculously humble, despite his massive success at a young age.As for this book in particular, it really depends what you are interested in learning. Check out this and Traction (his other book), they apply to different types of people. But definitely get one or the other, or both, because this guy is legit, and if you can replicate his success than you will never worry about money again. His reputation within the industry is insanely positive and his books show you why.Not worth reading for everyone, but if it applies to you and you're interested in the topic then it's well worth the cost.

4 of 5 people found the following review helpful. Justin has been my resource when it comes to Marketing ... By Pascal Wagner Justin has been my resource when it comes to Marketing for startups (especially after his popular book also on Amazon Traction: A startups guide to marketing). This book talks about much of the same but really focuses on how all members of the startup need to shift their attention to marketing and not just the "marketing" related people on a founding team.

1 of 1 people found the following review helpful. this book paint a picture of what and how technical marketing can collect and do with tools and informations By Alex Yang I have ran a series of successful startup in China and Hong Kong and a very creative and open mind person when it comes to business. But I am always amaze how the Silicon Valley startups utilize the IT skill to growth more users and increase business and wondering how it can be done in Chinese market. This book paint a very basic picture of how and what it does in a simple way and makes me want to learn more about it. But the best thing is if you put a week to practice on the materials, you can give urself a chance to get to the next level

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Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason

Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason

Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason
Become a Technical Marketer: A Guide to Working Faster, Accelerating Growth, Automating Marketing Tasks, and More, by Justin Mares, Nathaniel Eliason

Jumat, 11 Februari 2011

The Last Unicorn: A Search for One of Earth's Rarest Creatures, by William deBuys

The Last Unicorn: A Search for One of Earth's Rarest Creatures, by William deBuys

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The Last Unicorn: A Search for One of Earth's Rarest Creatures, by William deBuys

The Last Unicorn: A Search for One of Earth's Rarest Creatures, by William deBuys



The Last Unicorn: A Search for One of Earth's Rarest Creatures, by William deBuys

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An award-winning author's quest to find and understand a creature as rare and enigmatic as any on EarthIn 1992, in a remote mountain range, a team of scientists discovered the remains of an unusual animal with exquisite long horns. It turned out to be a living species new to Western science--a saola, the first large land mammal discovered in fifty years.Rare then and rarer now, a live saola had never been glimpsed by a Westerner in the wild when Pulitzer Prize finalist and nature writer William deBuys and conservation biologist William Robichaud set off to search for it in central Laos. Their team endured a punishing trek up and down white-water rivers and through mountainous terrain ribboned with the snare lines of armed poachers who roamed the forest, stripping it of wildlife. In the tradition of Bruce Chatwin, Colin Thubron, and Peter Matthiessen, The Last Unicorn chronicles deBuys's journey deep into one of the world's most remote places. It's a story rich with the joys and sorrows of an expedition into undiscovered country, pursuing a species as rare and elusive as the fabled unicorn. As is true with the quest for the unicorn, in the end the expedition becomes a search for something more: the essence of wildness in nature, evidence that the soul of a place can endure, and the transformative power of natural beauty.

The Last Unicorn: A Search for One of Earth's Rarest Creatures, by William deBuys

  • Amazon Sales Rank: #835225 in Books
  • Published on: 2015-10-06
  • Released on: 2015-10-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x 1.00" w x 5.50" l, .74 pounds
  • Binding: Paperback
  • 384 pages
The Last Unicorn: A Search for One of Earth's Rarest Creatures, by William deBuys

Review One of Men's Journal's Best Books of 2015"The Last Unicorn is a book you simply must read. For one thing Bill deBuys has a real gift for storytelling. And this story, the quest for an animal that was driven to the point of extinction almost as soon as it was "discovered", is a true adventure. Bill's powerful prose leads us deep into the wilderness in an almost unknown part of the world. And it sends out a clarion call bidding us to redouble our efforts to save the last wild places and vanishing animals before it is utterly too late."―Jane Goodall, Ph.D., DBE, Founder, the Jane Goodall Institute & UN Messenger of Peace"Lyrical... An adventure tale and a meditation, an evocative read that makes clear why wild places matter and how difficult it will be to save them."―Emily Anthes, New York Times"Simultaneously an adventure story, a melancholy parable of the challenges of conservation in an increasingly crowded world, and an engaging introduction to the biota of a unique ecosystem... However intractable the human tendency to pillage our environments, deBuys and Robichaud show the strength of an opposite impulse -- to approach nature with wonder, knowledge, and a deep appreciation of beauty. DeBuys paints the disappearing landscapes of his journey with beautiful and evocative prose."―Nick Romeo, Christian Science Monitor"Not only a gorgeous adventure in one of the most remote forests on earth, but also a strategy for hope in an age of mass species extinction.... May this beautifully written book inspire a renewed commitment to the work."―Dean Kuipers, Orion Magazine"The author deftly chronicles both the physical and emotional challenges that come with group travel through an isolated region.... The author's immersive narrative and numerous photos of the unremitting poaching inflicted upon the region's wildlife cause both reader engagement and heartache. A riveting and disturbing account of the clash between the beauty of the wilderness and civilization's unrelenting demands on the natural world."―Kirkus (starred review)"The Last Unicorn celebrates the marvels of the great forest and its wildlife, and William deBuys enlivens its pages with perceptive accounts of local people and cultures. Inspired and entranced by visions of the saola, DeBuys examines what little is known of its enigmatic life as he searches the landscape for glimpses of what we must hope is an enduring future for the natural treasures surviving in these remote mountains."―George Schaller, author of Tibet Wild; VP, Panthera; and senior conservationist, Wildlife Conservation Society"This is a great excuse for an adventure--and having taken the excuse, Bill deBuys delivers. What a wonderful account of a 19th century drama in the 21st century, a story the likes of which we may never read again."―Bill McKibben, author of Wandering Home"Conservation journalist deBuys deftly takes the role of a quiet observer while conveying a sense of immersion and intimacy.... With a wilderness-loving voice that is lyrical but never saccharine, deBuys elicits a sense of mystery and beauty befitting the creature itself."―Publishers Weekly"The author dives deeper than any ecological treatise, showing readers the beauty of gibbon chatter and "blown-glass waterfalls" and the sheer emotional toil of losing these things. In the tradition of John McPhee and Wallace Stegner, deBuys offers a profoundly personal, richly atmospheric account of a place that the world would be poorer for losing."―Talea Anderson, Library Journal"It's fortunate that a first-hand account of such a unique voyage exists. That it's written by a storyteller as commanding and reflective as William deBuys, well, that's just plain lucky."―Carson Vaughan, Audubon"It would be an understatement to call a forest, in all its deep complexity, merely beautiful. The same goes for The Last Unicorn. As he tracks a living myth through the jungles of Laos, deBuys' eyes and ears miss nothing, and his poetic grace conveys everything. I haven't read a journey so epic, lyrical, and meaningful since Peter Matthiessen's The Snow Leopard."―Alan Weisman, author of Countdown and The World Without Us"Read The Last Unicorn. The book is extremely important and reads like a novel. DeBuys brings things to life. He writes beautifully. The image of the saola remains alive in the reader's mind. Saola may be the last unicorn."―Evaggelos Vallianatos, The Huffington Post"Like Peter Matthiessen's 1978 The Snow Leopard (Viking), this is less an homage to an iconic species than a meditation on our compulsion to harry and hem in the wild."―Barbara Kiser, Nature"The book will appeal to nonfiction readers who enjoy learning about flora, fauna and people in parts of the world they'll likely never visit. It's comforting to know there are people like Robichaud and writers like deBuys who are committed to sharing their stories. It's even more comforting to know their efforts could result in helping preserve the wildness of this world and the survival of a species."―Rob Merrill, Associated Press"Gripping and stylish.... DeBuys is an evocative writer."―Dennis Drabelle, The Washington Post"Imagine Joseph Conrad, Bruce Chatwin, and Paul Theroux writing the most poignant allegory of our time, a quest for the rarest mammal on earth in one of the most hidden places in the world. The newly discovered saola, a zoological will-o'-the-wisp, is being extinguished by poachers before it is known. In a world that grasps for too much, deBuys's austere and tender prose becomes the plaintive voice for the myriad forms of life being monetized and forever extinguished."―Paul Hawken, author of Blessed Unrest"In a world of space satellites, robots, drones and remote controlled cameras, terrestrial ecosystems around the world are yielding their secrets. Large land animals, especially charismatic ones, cannot evade our prying instruments. With humans occupying most of the planet, could there possibly be a large, beautiful land mammal yet to be documented by Science? This book is a stunning scientific thriller, the story of how researchers, tipped off by hints of a fabulous creature, find the remains of a mysterious animal, tracked this elusive mammal into remote, unforgiving wild land to prove its existence. What a read!"―Dr. David Suzuki, author of The Sacred Balance"The Last Unicorn is exhaustively researched, and the trip alone would have made for a riveting read. But it is written with such poetry that it comes as a heart-wrenching wakeup. This book is a beautifully told account of the devastating fact that man alone has relentlessly set about destroying the earth's wildness. It should be required reading for the human race."―Ali MacGraw, actress/activist"A brutal story, told with passion and purpose."―Jane Clayson, WBUR's On Point"DeBuys highlights these larger concerns for conserving ecosystem services around the world artfully by reflecting on his hunt for an almost mythical species. He uses his literary license well."―Steve Rissing, The Columbus Dispatch"An exquisitely written true story about a quest to see a wild saola.... Part travel writing, part adventure, and part conservation, the story is captivating and informative."―The Guardian's GrrlScientist"The book reads like a gripping travelogue, but it also operates at a deeper level, leading us to question how we choose which species to conserve, how growing human populations can fit into a fracturing landscape, and how to value nature in the light of widespread poverty.... Part action adventure, part an exploration of loss, this book is a journey for both the heart and the mind."―David W. Redding, Science

About the Author William deBuys is the author of eight books, including River of Traps, a New York Times Notable Book of the Year and a Pulitzer Prize nonfiction finalist; Enchantment and Exploitation; The Walk (an excerpt of which won a Pushcart Prize in 2008); and A Great Aridness. He lives in New Mexico.


The Last Unicorn: A Search for One of Earth's Rarest Creatures, by William deBuys

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18 of 20 people found the following review helpful. The Path To The Last Unicorn A Book Review By Ira Aip https://medium.com/@re_ari/the-path-to-the-last-unicorn-a-book-review-a52364967878William deBuys has done in a decade what took mankind 10,000 years: left home and discovered the world. DeBuys, a Pulitzer Prize finalist and author who calls the mountains of northern New Mexico home, has written three books over this time. In the first, he painstakingly documents a one-hour walk he’s taken regularly for the last 30 years around his property. In the next, he traverses the American Southwest, documenting its fragility under environmental duress. In his latest, published this March by Little, Brown and Company, he travels to Southeast Asia to explore uncharted territory in search of a newly discovered and nearly extinct mammal, the saola.DeBuys considers himself a tracker in the both the physical and metaphysical sense of the term, trying like the Navajo did to unveil what they could “about the mysteries of their day.” When it comes to the footprints of the modern era, deBuys says most of the time they are human-sized.The tracks are the size of an exotic bovid in deBuys’ new book “The Last Unicorn.” Specifically they are Saola-sized, a three-foot-tall antelope-like mammal that has been known to the Western world for a shorter period than MTV. This straight-horned, facially spotted, strangely glanded cousin to cattle and goats was first discovered in 1992 in the hard-to-reach forests that zip together Vietnam and Laos. Since then they have only been seen about as many times as you can count on ten hooves. When viewed in profile, the saola’s horns merge into one, and the animal becomes single-horned, like a unicorn.In “The Last Unicorn,” deBuys and his friend and saola-expert extraordinaire Bill Robichaud take to the dense and, for all intents and purposes unmanaged, mountain woods and slick riverbeds of Lao in a last-ditch effort to see one for themselves. They bring a handful of young and pugnacious guides, preoccupied with depleting rice reserves in order to return home early, and a pack of cameras to set up in auspicious areas. They intend to prove to themselves, and to the broader world, that saola still exist.I first encountered deBuys during my own sojourn across the West, from Austin to San Francisco, in which I was playing journalist as part of a Kickstarter project. I came across his book “A Great Aridness” and it informed not only the direction of my trip, but also the course of my thoughts. Debuys writes with restrained candor, revealing personal details and kernels of truth as irresistible breadcrumbs on treacherous trips into uncertain territory.While death, struggle, and even extinction loom large in these books — while lonesomeness and turmoil underlie their narratives — beauty and hope carry the day.As deBuys told me, “the future is grim, but the sunrise is beautiful.”Each of these books starts and ends at sunrise. In “The Walk,” an excerpt of which won a Pushcart Prize in 2008, deBuys literally starts and ends at the same place — his ranch-style, self-built house in the remote town of El Valle, nestled among the pinon and ponderosa pine trees of the Sangre De Cristo mountains in Northern New Mexico. He is recently divorced and feeling lost even in this most familiar of places: he walks for solace, he walks for stability, and he walks for company. The words of a strong man enduring a breakable period in his life eventually lead to a realization of “the perfection of disorder and desire.” He says this is the paradise of how it has to be. The seed for his next book is sown: paradise can be lost, and it can be man’s fault.“A Great Aridness” is full of life: too much life, in fact, and not the right kind. The Southwest, the dry and pockmarked region stretching from Southern California to West Texas, is rampant with population growth. It is booming with exploitable natural resources. It is dwindling in water supply. DeBuys ventures into this so-called Cadillac Desert and wrings from it some of the starkest truths of climate change.Once already in the mindset of devastating climate change, it is an easy pivot to the gruesome practice of wildlife poaching and trafficking, as discussed throughout “The Last Unicorn.” The existing wild populations of iconic creatures like rhinoceroses, tigers, and mountain gorillas, linger unstably in the hundreds or maybe thousands as they are poached or simply pushed out of the last vestiges of their territory. As developing countries grow and prosper, their medical superstitions are not dying as quickly as many other esoteric views. Rhino horn, made from the same material as fingernails, is worth tens of thousands of dollars as a cure for cancer. As deBuys states, “in the folk medicine of East Asia, tiger bone is penicillin, interferon, and Viagra rolled into one.”In February, the Obama Administration announced a new national strategy for Combating Wildlife Trafficking. It includes three priorities: strengthening enforcement, reducing demand, and reinforcing partnerships. It also includes a ban on commercial trade of elephant ivory in the U.S. The world’s largest importer of smuggled tusks, China, also imposed a one-year ban on ivory imports in February. A move to buy time as the country considers next steps to curb demand for the damaging product, domestic ivory trade in China will continue to thrive in the interim.For the saola there is even further indignity in this animalian plight: it is not the target of wildlife poaching, it is merely collateral damage. The saola is not well enough known to be coveted as a remedy, yet is still traverses the same hills and valleys lined with undiscerning snares.During his weeks in the hinterlands, deBuys saw snare lines stretching up to a mile along mountain ridges or down and back up canyons. Any animal passing through the landscape is in great peril of being snared by the sensitive twig-triggers, and being left to die a “slow and cruel” death by hanging upside-down. DeBuys encountered the decaying carcasses of ferret badgers, hog badgers, mongooses, various species of birds, and several critically endangered muntjacs, or barking deer, while searching for saola in the Nakai-Nam Thuen forest of the Annamite Mountains. In a moment of the book that yanks especially hard on the heartstrings, his cohort came across a red-shanked douc, an extremely beautiful and rare monkey, dangling from a snare by its hind foot. He regrets long afterwards not cutting it down and burying it, the image seared into his mind as they push forward deeper into the forest.No stranger to the contradiction of thought required to fight the endless uphill battle of wildlife preservation in the 21st century, deBuys seeks insight from the Quixotic Robichaud as to what keeps him and others like him getting out of their sleeping bags in the morning. He ponders, as he did in various ways in both “The Walk” and “A Great Aridness,” the deeper essence of how humans, when faced with insurmountable odds, combine fatalism with optimism. He quotes F. Scott Fitzgerald as saying, “the test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.”Within the conservation community, he finds the crux of this ability to be beauty. Beauty “moves the heart as reason moves the mind:” “… Put a horse in a meadow, and the meadow becomes animate. Put a saola, even a saola you cannot see, in a forest, and the forest, as though it held a unicorn, acquires an energy that cannot be described. It becomes numinous: it gains the pull of gravity, the weight of water, the float of a feather.”In the end, there is a photograph of a saola, but there are no accompanying words explaining what to make of this. A saola still exists, but it seems as if the world has left it behind. DeBuys remains hopeful that government intervention, NGO actions and cultural shifts can reckon a force powerful enough to swing the pendulum back a ways. I want to believe in deBuys, but I am left with the feeling that he is also a unicorn.

6 of 6 people found the following review helpful. Haunting and Powerful By Jim C DeBuys can really write.In this book, Dubuys captures the frustrations and challenges of modern conservation in remote difficult to reach areas. I found this book to be moving and informative about an amazing forest in the modern shrinking world. Despite the disapointments and change occurring in the forest in remote Laos, the beauty of the forest still can shine though.Thanks to the writer and the naturalist he joins for being able to share their amazing exploration of this remote area.Highly recommended!

4 of 4 people found the following review helpful. A great read and a real page turner By Daniel Hall Manly Services A great read and a real page turner, I found myself re-living some of my own adventures through this book. Reading about the expedition's obstacles had me laughing out loud at times with a knowing appreciation of traveling through the backcountry of South East Asia. The Last Unicorn inspires me to travel to there once again to see some of the last of the natural world before it is gone.While having a unique voice of his own, DeBuys writes in the spirit of Peter Matthiessen (The Snow Leopard) and David Quammen (Song of the Dodo). I came back to Amazon.com just to order copies for friends and decided to write a review. I assure you, The Last Unicorn is a book well worth reading.

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The Last Unicorn: A Search for One of Earth's Rarest Creatures, by William deBuys
The Last Unicorn: A Search for One of Earth's Rarest Creatures, by William deBuys