Senin, 27 Desember 2010

Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst,

Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life

Extreme Weather (Outdoor Life): 214 Tips For Surviving Nature's Worst, By Dennis Mersereau, The Editors Of Outdoor Life Just how can you change your mind to be much more open? There many resources that could aid you to improve your thoughts. It can be from the various other experiences and story from some individuals. Schedule Extreme Weather (Outdoor Life): 214 Tips For Surviving Nature's Worst, By Dennis Mersereau, The Editors Of Outdoor Life is among the trusted sources to get. You can discover many books that we discuss below in this web site. As well as currently, we reveal you among the very best, the Extreme Weather (Outdoor Life): 214 Tips For Surviving Nature's Worst, By Dennis Mersereau, The Editors Of Outdoor Life

Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life

Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life



Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life

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Extreme weather has the ability to leave us devastated, but with the easy-to-follow Extreme Weather Survival Manual you’ll be ready for anything Mother Nature throws at you. Dennis Mersereau and the editors of Outdoor Life magazine offer their life saving advice to help you survive blizzards, hurricanes, firestorms and much more. As a weather reporter, it’s only natural that Dennis Mersereau is a self-proclaimed weather freak. Slate.com said of him, “Don’t mess with the Mersereau. He will find your weather fables and he will crush them . . . We need more Dennises. In fact, the National Weather Service itself should be run by Dennis, with each local office headed by a Dennis-like weather blogger tasked with explaining the relevant weather news of the day, and entertaining us when the weather is boring.” Luckily for you, he’s partnered with the outdoor experts at Outdoor Life to bring you the foolproof guide to surviving extreme weather. From how to read the sky, to which of your grandma’s no-fail weather predicting tips actually work, to how to survive a Storm of the Century, this book has you covered. Filled with weird weather facts (what are those weird sounds under the snow and should you worry about them?) to hands-on survival hints (literally hands-on. Like, don’t lose your fingers to frostbite) to true tales of amazing survival, the Extreme Weather Survival Manual is the one book you need to weather any storm. With high-quality design, intricate detail, and a durable flexicover—this manual is the perfect gift!

Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life

  • Amazon Sales Rank: #317664 in Books
  • Published on: 2015-10-06
  • Released on: 2015-10-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x .80" w x 7.50" l, .0 pounds
  • Binding: Paperback
  • 240 pages
Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life


Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life

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10 of 10 people found the following review helpful. Fantastic resource and a great gift By Kelley Sanderson The author, Dennis Mersereau, offers 214 tips for surviving dangerous weather conditions, along with side notes debunking weather myths that have been handed down for generations. The book is divided into the four seasons, making it easy to locate information you're looking for. The photos are spectacular and the pages are printed on heavy, high-quality paper, creating a reference you will keep handy and refer to for years to come.

8 of 8 people found the following review helpful. Extreme! By escapee This is just the kind of thing I like: mordant humor combined with practical, might-save-your-life information. Excellent!

5 of 5 people found the following review helpful. Great writer and very informative By dawn Love Dennis' informative writing style since discovering The Vane. He mixes in humor with science, makes everything easy to understand, and has made a weather fan out of someone who had no previous interest in the field.

See all 15 customer reviews... Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life


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Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life

Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life

Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life
Extreme Weather (Outdoor Life): 214 Tips for Surviving Nature's Worst, by Dennis Mersereau, The Editors of Outdoor Life

Minggu, 26 Desember 2010

Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White

Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White

Schedule Complete Story Of The San Francisco Horror, By Richard Linthicum Samuel Fallows Trumbull White is among the priceless well worth that will make you consistently rich. It will certainly not suggest as abundant as the money give you. When some people have absence to encounter the life, people with many books often will certainly be smarter in doing the life. Why need to be book Complete Story Of The San Francisco Horror, By Richard Linthicum Samuel Fallows Trumbull White It is really not implied that book Complete Story Of The San Francisco Horror, By Richard Linthicum Samuel Fallows Trumbull White will give you power to get to everything. The e-book is to read as well as just what we implied is guide that is read. You can likewise see just how guide qualifies Complete Story Of The San Francisco Horror, By Richard Linthicum Samuel Fallows Trumbull White as well as varieties of book collections are offering here.

Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White

Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White



Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White

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"[...] Still nearing the bay, the waters of which did the firemen good service, along the docks, the fire took the Rialto building, a handsome skyscraper, and converted scores of solid business blocks into smoldering piles of brick. Banks and commercial houses, supposed to be fireproof though not of modern build, burned quickly and the roar of the flames could be heard even on the hills, which were out of the danger zone. Here many thousands of people congregated and witnessed the awful scene. Great sheets of flame rose high in the heavens or rushed down some narrow street, joining midway between the sidewalks and making a horizontal chimney of the former passage ways. The dense smoke that arose from the entire business spread out like an[...]".

Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White

  • Amazon Sales Rank: #9309096 in Books
  • Published on: 2015-03-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .72" w x 6.00" l, .77 pounds
  • Binding: Paperback
  • 318 pages
Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White


Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White

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18 of 19 people found the following review helpful. Detailed contemporary account By E. Helenski This collection of stories taken from contemporary journalism at the time of the earthquake is well worth a look. Another review mentions grammar and spelling problems, but there are none to speak of. The language and spelling is typical of the time. The stories are written with no hindsight, and therefor provide a compelling look at what was being said in the short time after the event. The final chapters are other materials on related disasters, not about San Francisco, as is typical even today in books rushed into print after an event.

12 of 14 people found the following review helpful. The only first hand story of the 1906 San Francisco Earthquake By Joe This book has first hand interviews, photos and descriptions of the tragic event that shook the world in April 1906.Anyone who has any ties to San Francisco and California shouldread this wonderful non-fiction story!Dean Phelan

2 of 2 people found the following review helpful. Oh Wow! By Wendy Never thought about how the people dealt with this disaster. Didn't realize how much support from political to wealthy members of society the town of SF received.

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Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White

Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White

Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White
Complete Story of the San Francisco Horror, by Richard Linthicum Samuel Fallows Trumbull White

Kamis, 23 Desember 2010

The Lucasta Poems, by Richard Lovelace

The Lucasta Poems, by Richard Lovelace

The Lucasta Poems, By Richard Lovelace. In undertaking this life, lots of people consistently try to do as well as get the most effective. New knowledge, encounter, driving lesson, and everything that can improve the life will certainly be done. However, many individuals sometimes feel puzzled to obtain those things. Really feeling the minimal of encounter as well as resources to be far better is among the lacks to own. Nonetheless, there is a quite simple point that can be done. This is what your instructor constantly manoeuvres you to do this one. Yeah, reading is the solution. Reviewing an e-book as this The Lucasta Poems, By Richard Lovelace and also other recommendations can enrich your life quality. How can it be?

The Lucasta Poems, by Richard Lovelace

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"[...] BIOGRAPHICAL NOTICE. With the exception of Sir Egerton Brydges, who contributed to the GENTLEMAN'S MAGAZINE for 1791-2 a series of articles on the life and writings of the subject of the present memoir, all the biographers of Richard Lovelace have contented themselves with following the account left by Anthony Wood of his short and unhappy career. I do not think that I can do better than commence, at least, by giving word for word the narrative of Wood in his own language, to which I purpose to add such additional particulars in the form of notes or otherwise, as I may be able to supply. But the reader must not expect much that is new: for I regret to say that, after the most careful researches, I have not improved, to any large extent, the state of knowledge respecting this elegant poet and unfortunate man. "Richard Lovelace," writes Wood, "the eldest son of Sir William Lovelace of Woollidge in Kent, knight, was born in that country [in 1618],[...]".

The Lucasta Poems, by Richard Lovelace

  • Published on: 2015-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .62" w x 6.00" l, .74 pounds
  • Binding: Paperback
  • 274 pages
The Lucasta Poems, by Richard Lovelace


The Lucasta Poems, by Richard Lovelace

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0 of 0 people found the following review helpful. The editorial and explanatory notes are intelligent and sympathetic By Goose Feather Despite a very erratic typography I rate this little book very highly. The poetry is as refreshing as the first time I read it years back. The editorial and explanatory notes are intelligent and sympathetic, and the inclusion of the commendatory verses of Lovelace's contemporaries provides insight into the literary and publishing conventions of the time. Lovelace, through his poetry, and through the notes of this volume's editor, comes across as a lively, sympathetic Cavalier.I conclude with this appreciation from Marvell's commendatory verses, which play with the perils of the period's censorship:  But when the beauteous ladies came to know,That their deare Lovelace was endanger'd so: Lovelace, that thaw'd the most congealed brest,He who lov'd best, and them defended best,Whose hand so rudely grasps the steely brand,Whose hand so gently melts the ladies hand,They all in mutiny, though yet undrest, Sally'd, and would in his defence contest.Lovelace, Richard (2012-05-12). The Lucasta Poems (Kindle Locations 582-585). . Kindle Edition.

0 of 0 people found the following review helpful. 17 Century Poems on Love, Honour and Duty By andersm Lovelace's poetry is a treasure trove when it comes to men in the 17 century. Particularly how they view the sentiments of sex, love, honour and their duty to king and country. It's a rich source of quotable lines that finds application even today and though the spelling can throw you a bit, a couple of reads will take care of any confusion. I needed to quote some 17 century poetry for a novel and discovering Lovelace opened a new dimension.

0 of 2 people found the following review helpful. Good By carsie Richard Lovelace is an ancestor of mine so I am a little biased. I have not read the entire text but have enjoyed it so far.

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Rabu, 22 Desember 2010

Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers,

Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

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Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman



Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

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A complete guide to using the best ingredients and minimal equipment to create fun and flavorful brews

Ancient societies brewed flavorful and healing meads, ales, and wines for millennia using only intuition, storytelling, and knowledge passed down through generations—no fancy, expensive equipment or degrees in chemistry needed. In Make Mead Like a Viking, homesteader, fermentation enthusiast, and self-described “Appalachian Yeti Viking” Jereme Zimmerman summons the bryggjemann of the ancient Norse to demonstrate how homebrewing mead—arguably the world’s oldest fermented alcoholic beverage—can be not only uncomplicated but fun.  Armed with wild-yeast-bearing totem sticks, readers will learn techniques for brewing sweet, semi-sweet, and dry meads, melomels (fruit meads), metheglins (spiced meads), Ethiopian t’ej, flower and herbal meads, braggots, honey beers, country wines, and even Viking grog, opening the Mead Hall doors to further experimentation in fermentation and flavor. In addition, aspiring Vikings will explore: •    The importance of local and unpasteurized honey for both flavor and health benefits; •    Why modern homebrewing practices, materials, and chemicals work but aren’t necessary; •    How to grow and harvest herbs and collect wild botanicals for use in healing, nutritious, and magical meads, beers, and wines; •    Hops’ recent monopoly as a primary brewing ingredient and how to use botanicals other than hops for flavoring and preserving mead, ancient ales, and gruits;  •    The rituals, mysticism, and communion with nature that were integral components of ancient brewing and can be for modern homebrewers, as well; •    Recommendations for starting a mead circle to share your wild meads with other brewers as part of the growing mead-movement subculture; and more!  Whether you’ve been intimidated by modern homebrewing’s cost or seeming complexity in the past—and its focus on the use of unnatural chemicals—or are boldly looking to expand your current brewing and fermentation practices, Zimmerman’s welcoming style and spirit will usher you into exciting new territory. Grounded in history and mythology, but—like Odin’s ever-seeking eye—focusing continually on the future of self-sufficient food culture, Make Mead Like a Viking is a practical and entertaining guide for the ages.

Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

  • Amazon Sales Rank: #182125 in eBooks
  • Published on: 2015-10-15
  • Released on: 2015-10-15
  • Format: Kindle eBook
Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

Review

Library Journal-

"Zimmerman originally documented his brewing experiments on his blog, ­jereme-zimmerman.com. After enthusiastic feedback from participants in the author’s mead workshops, he decided to publish a handbook on making mead with wild yeast, a practice at which the Vikings excelled. His recipes are straightforward and easy to follow, frequently including a story or tips to improve it. They often call for not only standard mead but also an unusual ingredient such as mushrooms, garlic, horehound, or marshmallow plant. Zimmerman packs this slim tome with honey-based brewing recipes, Viking mythology, Viking cultural history (as it applies to mead), a history of beekeeping, a guide to picking honey, how to drink mead, and equipment advice. While there are many mead-making titles on the market, the emphasis on wild yeast along with Zimmerman’s philosophy of experimentation and self-sufficiency make this a unique offering. VERDICT: Adventurous mead makers or brewers who want to move beyond the basics will find plenty to savor here.”

Booklist-

"After an exhausting day raiding coastlines and terrorizing natives, Vikings loved to relax with a nice quaff of mead. Over the centuries, mead retreated to merely a historical curiosity. But thanks to creative and adventuresome home brewers such as Zimmerman, mead has roared back to life. Zimmerman promotes natural fermentation from airborne yeasts, but for those lacking bold Viking genes, he offers advice on fermentation from commercial yeasts. Text is clear and very encouraging, and he makes mead accessible to both tyros and experienced brewers. Summarizing relevant equipment and ingredients, Zimmerman emphasizes that his disciples will produce their best meads if they don’t go overboard on sterilizing their equipment nor take all the joy out of mead making. Recipes go beyond basic mead to include Ethiopian t’ej, fruit-enhanced melomel, and metheglin, which scents mead with herbs and spices. A valuable addition to any collection that seeks to satisfy the creativity of home brewers.”   

“A great guide to mead making, full of practical information and fascinating lore.”--Sandor Ellix Katz, author of The Art of Fermentation and Wild Fermentation

“This is a fun book―and fortunately, it doesn’t stop there. Coupled with the fun parts is a book that is informative and detailed in everything from choosing honey all the way to what kinds of corks to use. As a beekeeper who has always had lots of good raw honey on hand, I have made mead before but only in the kind of sterile environment that Jereme Zimmerman eschews. His book opened my eyes to the possibility of returning to the much more natural and time-honored ways of brewing this fascinating beverage.”--Jeffrey Hamelman, director, King Arthur Flour Bakery; author of Bread: A Baker’s Book of Techniques and Recipes

“Tradition meets modernity in this marvelous look at the ancient brewing of honey-based beverages.”--Mike Faul, owner and brewmaster, Rabbit’s Foot Meadery

“I really delighted in this inspired and informative read. Throw caution into the mead-making wind and relish the challenge of some of the more unusual flavorings and ingredients. I now feel more like being a Viking mead maker than ever, and coming from a Celt and fourth-generation mead maker that is something! Enjoy mead and make merry men and maidens.”--Sophia Fenton, director, Cornish Mead Co. Ltd.

“Jereme Zimmerman has captured the wild spirit of mead quite literally―as the quintessential naturally fermented beverage of humankind from the beginning, which reached its apotheosis with the Vikings. Without compromising its mysterious allure, he brings it down to earth for all to make and enjoy.”--Patrick E. McGovern, author of Ancient Wine and Uncorking the Past

“Make Mead Like a Viking puts the ME back in mead: my Scandinavian heritage simply sang when reliving the history, reading the recipes, and playing the drinking games he includes. And best yet . . . Zimmerman encourages mead makers to keep their own bees! There’s no better way to get the best honey there is than when you, and the bees you care for, make it happen together. For me, this is the perfect marriage.”--Kim Flottum, editor-in-chief, Bee Culture: The Magazine of American Beekeeping

About the Author

Jereme Zimmerman grew up on his parents’ northern Kentucky goat farm, Twin Meadows, where he was also homeschooled. After graduating from Berea College in Berea, Kentucky, he moved to the Pacific Northwest, where he immersed himself in the world of homebrewing. As the world’s only peace-loving, green-living Appalachian Yeti Viking, Zimmerman writes, blogs, and speaks regularly on fermentation, mead-making, homesteading, and good eating. He is a regular contributor to various publications and websites, including New Pioneer and Backwoods Home magazines. He writes for Earthineer.com as “RedHeadedYeti.” He currently lives in Berea with his wife, Jenna, and daughters, Sadie and Maisie, where he practices urban homesteading and cavorts with farmers, authors, and fellow sustainable-living enthusiasts.


Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

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13 of 13 people found the following review helpful. ... author and now have a signed copy of this fine book. Mr By J. Kniskern I was lucky enough to meet the author and now have a signed copy of this fine book.Mr. Zimmerman recalls the REALLY olden days of wild fermentation in this light-hearted look at Viking honey-mead making.The historical notes while extensive, do not overpower the information in this book. And this is an easy to follow guide to get started making your own meads and enjoying the huge varieties of tastes that can be made simply.What would have been nice, is to include this book in a package, with a large crock, carboy, and airlock, so that you could get started right away.You see, mead takes time. At a minimum, 3 weeks to get a young mead ready to drink. At maximum, years! So the sooner you can start brewing up your first batch, the better!This was a quick read, and the writing of Mr. Zimmerman is excellent. My only complaint is trying to pronounce the Viking words!

12 of 12 people found the following review helpful. I'm eyeballing the fruit in the fridge... By Momster I came at this book as a former home winemaker, with all the sanitizing fuss and bother that goes with that. The idea that you could clean but not have to sanitize equipment and still get drinkable, quality products that wouldn't kill you was a whack across the head for me. But the more I read, the more the author's playful, what-the-heck experimental attitude appealed to me. He's made me want to dig out my carboys and airlocks and start wildly throwing things in to see what happens. I've even looked up a couple of local honey producers.In addition to his playfulness, Zimmerman's passion for all things Viking shines through in this book. He gives a good grounding in Norse mythology and culture, the history of and changes in mead making, and information on a wealth of variants that fall broadly under the "mead" category (even some on beers). Also, he's included recipes he's used and developed--although perhaps it would be better to call them guidelines, since he freely recommends departing from them at your whim.The concept and information on wild fermenting is, I think, worth the cost of the book all by itself. It had never occurred to me (why, I do not know) that yeasts abounded all around me and would be happy to leap into my primary fermenter and start having bubble-making parties. Nor had it occurred to me that the pellicle (a barrier layer) formed by top-fermenting yeasts had a protective function; I always thought it meant "batch spoiled; throw it out" (but then, I was making wine, not beer, and top-fermenting yeasts are important in beer). It's eminently sensible; nobody in neolithic times had packets of yeast, for pity's sake, but they certainly had fermented beverages.I suspect this will become a favorite gateway book for those wanting to try out mead making or take a less intimidating pathway into the world of home brewing. It's an easy, enjoyable, and absorbing read, one that takes frugality, sustainability, and responsibility seriously, and one with enough depth that you'll keep going back to it.

9 of 9 people found the following review helpful. I just began my foray into cider and mead this year (from mostly vegetable lacto-fermenting) and the timing was perfect. I've be By Amazon Customer I have to thank you for this book! I just began my foray into cider and mead this year (from mostly vegetable lacto-fermenting) and the timing was perfect. I've been hanging around the home-brew shop, asking questions. I've been sifting through online discussions, trying to find the right type of advice for me and how I relate to microorganisms. The beer and wine world seems impossibly technical and out of reach to me, being SO exact is no fun (for me). Sandor Katz is a favorite resource, but can be a bit unspecific sometimes. I had read an article you wrote about mead already and it had struck a cord, then I saw the new book and had to get it. It is AWESOME! You have written an excellent guide, and completely illuminated the process. I am so informed and inspired by the book, and feel the confidence to wander and experiment (I now have happily bubbling containers all over my kitchen.) You have managed to take a very complex subject and make it fun and accessible. Thank you!

See all 18 customer reviews... Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman


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Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman
Make Mead Like a Viking: Traditional Techniques for Brewing Natural, Wild-Fermented, Honey-Based Wines and Beers, by Jereme Zimmerman

Selasa, 21 Desember 2010

Treatise on Parents and Children, by Bernard Shaw

Treatise on Parents and Children, by Bernard Shaw

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"[...] PARENTS AND CHILDREN Trailing Clouds of Glory Childhood is a stage in the process of that continual remanufacture of the Life Stuff by which the human race is perpetuated. The Life Force either will not or cannot achieve immortality except in very low organisms: indeed it is by no means ascertained that even the amoeba is immortal. Human beings visibly wear out, though they last longer than their friends the dogs. Turtles, parrots, and elephants are believed to be capable of outliving the memory of the oldest human inhabitant. But the fact that new ones are born conclusively proves that they are not immortal. Do away with death and you do away with the need for birth: in fact if you went on breeding, you would finally have to kill old people to make room for young ones.[...]".

Treatise on Parents and Children, by Bernard Shaw

  • Published on: 2015-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .25" w x 6.00" l, .30 pounds
  • Binding: Paperback
  • 110 pages
Treatise on Parents and Children, by Bernard Shaw


Treatise on Parents and Children, by Bernard Shaw

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2 of 2 people found the following review helpful. Shaw can make a show By lovevonbeautyvonlove One hundred years later, George Bernard Shaw's Treaties on parents and children (1914) may still challenge quite a few minds and ,values'. So get ready for a mental earthquake, if a combination of dramatic, comic and socially corrective attitudes are not an usual spot for you, as a reader. more on [...]

1 of 1 people found the following review helpful. Great insight By M. Jackson This collection of essays about the relationship between parents and children and also bringing up children in regards to manners, rules and schools is kind of amazing. I found myself highlighting many passages so I could go back to find them. Shaw was more than a brilliant playwright, but he was also a great thinker on the human condition in general.

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Cornelli, by Johanna Spyri

Cornelli, by Johanna Spyri

Just what do you do to begin reviewing Cornelli, By Johanna Spyri Searching guide that you love to read initial or discover an appealing e-book Cornelli, By Johanna Spyri that will make you intend to read? Everybody has distinction with their factor of reading a publication Cornelli, By Johanna Spyri Actuary, reviewing practice should be from earlier. Lots of people could be love to check out, but not an e-book. It's not fault. Somebody will certainly be tired to open the thick book with small words to review. In more, this is the genuine condition. So do occur possibly with this Cornelli, By Johanna Spyri

Cornelli, by Johanna Spyri

Cornelli, by Johanna Spyri



Cornelli, by Johanna Spyri

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"[...]letter to the post office. There is something in it which concerns you and which will please you. I have to go now, but I shall tell you about it to-night." Cornelli was given the letter. Taking the remainder of her apple with her, she ran outside. With leaps and bounds she followed the rushing Iller-Stream, till the narrow path reached the wide country road. Here stood the stately inn, which was the post office of the place. In the open doorway stood the smiling and rotund wife of the innkeeper. "How far are you going at this lively pace?" she smilingly asked the child. "I am only coming to you," Cornelli replied. She was very much out of breath, so she paused before adding: "I have to mail a letter." "Is that so? Just give it to me and we'll attend to it," said the woman. Holding the hand the child had offered her, she added: "You are well off, Cornelli, are you not? You do not know what trouble is, do you, child?"[...]".

Cornelli, by Johanna Spyri

  • Published on: 2015-03-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .30" w x 6.00" l, .34 pounds
  • Binding: Paperback
  • 130 pages
Cornelli, by Johanna Spyri

About the Author Johanna Spyri was a Swiss author of children s stories, best known for the classic coming-of-age tale Heidi: the Girl from the Alps. Spyri spent several summers in and around the mountainous area of Graub?nden as a child, and the Alps would serve as inspiration for much of her writing. Upon moving to Zurich with her husband, where she would remain for the rest of her life, Spyri published her first story, Ein Blatt auf Vronys Grab ( A Note on Vrony s Grave ), a gritty tale of a woman suffering from the abuse of her alcoholic husband. Yet it would be in children s writing that Spyri would truly make her markHeidi was published to great international acclaim in 1880, and has gone on to become one of the best-selling children s classics of all time. In 1884, both Spyri s husband and only child passed away, and Spyri devoted herself to charitable causes for the remainder of her life, writing fifty more stories before her own death in 1901.


Cornelli, by Johanna Spyri

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6 of 6 people found the following review helpful. Similar in theme to Heidi By A Customer I foolishly gave my weatherbeaten hardcover of this book as a gift to a friend of mine when I was thirteen. If only I had known how valuable it was! It's a lovely book, very similar in story and theme to Heidi. Written with the same innocent descriptive tone, but with a few different plot points. Spyri uses a light touch on serious topics, so this book can be a little sad, but never actually scary. Books like it are The Secret Garden, The Little Princess, and of course, Heidi.

2 of 2 people found the following review helpful. Timeless By Annemie Johanna Spyri is one of the best authors of children books - Heidi is her best known book but all her books deal with children, their difficulties at a young age and the right attitude to take. The books have all a deep spiritual side as well and do not necessarily end as expected. Highly recommend any of her books.

0 of 0 people found the following review helpful. All as good as Heidi By Ray All of Johanna Spyri's books are beautifully written and engaging, with three-dimensional characters, both adults and children, whose feelings, actions and motives are insightfully and compassionately drawn. Subtle lessons in morality and the slow building of character through real, lived experience (mistakes!) seem always to have been her underlying themes. No heavy handed preaching here. No one-dimensional right and wrong--every situation complex just like today's world. (Though clearly not!) Truly great books for both parents and elementary age children to read --great modeling of parenting skills, even though nineteenth century! Adults helping children, but letting them learn by doing and living and expressing themselves creatively.There is a Complete Works of Johanna Spyri available from the Print On Demand supplier on Amazon.

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Senin, 20 Desember 2010

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters,

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, by Linda J Popky

Marketing Above The Noise: Achieve Strategic Advantage With Marketing That Matters, By Linda J Popky Exactly how can you alter your mind to be a lot more open? There numerous resources that could assist you to boost your ideas. It can be from the various other encounters as well as story from some people. Book Marketing Above The Noise: Achieve Strategic Advantage With Marketing That Matters, By Linda J Popky is among the relied on resources to get. You could locate a lot of publications that we share below in this site. And now, we reveal you one of the very best, the Marketing Above The Noise: Achieve Strategic Advantage With Marketing That Matters, By Linda J Popky

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, by Linda J Popky

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, by Linda J Popky



Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, by Linda J Popky

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Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand:

  • The critical upfront work needed to really understand customers, markets and unmet needs
  • The value of consistent, focused messaging
  • Why empowering employees to effectively represent the brand is so critical
  • How to thrive in an age of user-generated content and customer driven marketing
  • Why it’s key not to confuse selling with installing
The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment.Today’s businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd—above the marketing fray.Most organizations don’t have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they’re not able to integrate every new tactic as it appears and they’re not sure how to prioritize all of these options.What’s needed is a timeless framework—a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business—not just once, but time and time again.

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, by Linda J Popky

  • Amazon Sales Rank: #1029587 in Books
  • Brand: Bibliomotion
  • Published on: 2015-03-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .90" w x 6.10" l, .0 pounds
  • Binding: Hardcover
  • 224 pages
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, by Linda J Popky

Review “A lot of marketing talk focuses on technology: Twitter, Facebook, viral videos, clicks. Linda Popky understands that technology is an important piece of the puzzle, but not THE most important piece. Her back-to-basics approach builds on foundational values like trust, relationship-building, and resilience to create customer interest and loyalty. Marketing Above the Noise speaks to marketers in their language, but it really shines when the author digs into what specific companies are doing right and wrong." – Daniel H. Pink, best-selling author of Drive and To Sell is Human“Because of the near infinite amount of information available on the web, buyers now have more information than sellers. It is a new world requiring smart marketers to educate and inform instead of interrupt and sell. Linda Popky shares strategies and tactics that work in this new environment and how to implement them to grow your business.” – David Meerman Scott, best-selling author of ten books including The New Rules of Marketing and PR“It may seem counterintuitive in our new social and digital world, but many aspects of marketing are timeless and still relevant today. In this book, Linda Popky updates these timeless principles with the latest technologies available to marketers. Read this book to ensure your marketing isn't static in the digital era." – Charlene Li, CEO of Altimeter Group, author of New York Times best-seller Open Leadership & co-author of Groundswell“Marketing Above the Noise is a tour de force that will help anybody interested in creating marketing dominance to do so in a customer-oriented, highly profitable manner.” – Alan Weiss, best-selling author of Million Dollar Consulting“Marketing Above the Noise is required reading for anyone who wants to be more effective at using marketing to reinvent and grow their business. Linda Popky shows us how to take the most essential elements of traditional marketing and apply them in the fast-changing world of social business." – Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future; adjunct professor, Duke University Fuqua School of Business“Stop the marketing madness! If you’re a CEO or a CMO who is tired of wasting money on me-too marketing that doesn’t work, you must read this book. Linda Popky shows you how to differentiate yourself and a creating a compelling customer-centric strategy that will drive business and make you proud.” – Lisa Earle McLeod, author of Selling with Noble Purpose“Thought provoking and to the point. This book cuts above the noise in the marketing world today.” – Adrian C. Ott, award-winning author and CEO, The 24-Hour Customer and Exponential Influence®“Want to stand out in today’s crowded marketplace? Looking for easy-to-implement marketing strategies that are proven to be effective? In Marketing Above the Noise, Linda Popky shares the insider secrets to building buzz that make her Silicon Valley’s go-to marketing guru. Get your copy today!” – Denise Brosseau, CEO, Thought Leadership Lab and author of Ready to Be a Thought Leader?“This book will change the way you think about your business. In today’s membership economy, it’s more important than ever that marketers know how to think strategically and stand above the crowd.” – Robbie Kellman Baxter, author of The Membership Economy“In my work as a CEO advisor I often assess to see whether my client's organization has the capabilities necessary to achieve their objectives. In more cases than not, I find marketing lacking. That’s not good, because along with performance, effective marketing is the prerequisite for success. Linda Popky lays out what it takes to succeed. She shows how to get more definitive results from your campaigns, the ways to greater customer engagement, loyalty, and growth. This marketing book is about achieving strategic advantage. Isn't that what it's all about? Master the knowledge in this book and you are on your way.” – Seth Kahan, best-selling author of Getting Change Right and Getting Innovation Right“As a board member, interim CEO, and C-level executive coach, I love the themes contained in Linda Popky's approachable and engaging book Marketing Above the Noise. In so many cases, when I begin working at the strategic level with companies, they do not know exactly who their customers are, how to engage their prospective customers, and to view marketing in the strategic context where it can catapult a company to its rightful place in the market. Linda makes marketing practical and actionable, using terrific metaphors and stories to make her points so that all executives will want to own this book and leverage its sage advice.” – Janis M. Machala, managing partner, Paladin Partners“Linda Popky’s Marketing Above the Noise is a clear message to business leaders on how to market effectively, bring a clear message to customers, and, of course, differentiate from the competitors.” – Brian Geitner, president, NextGear Capital“With a strategic focus and real world examples, this book shows how to make your marketing program exceptional. Read it, follow Linda’s advice, and your marketing program will be outstanding.” – George C. Steinke, CEO, SioTeX Corporation; Entrepreneur- in-Residence, Texas State University“Linda Popky understands that you can't change just one thing and expect success; you have to work with your full network and all your organization's resources. Marketing Above the Noise provides the strategic guidance you need to quiet the complexity and achieve results.” – Terri Griffith, PhD, Chair of Santa Clara University Management Department and author of the award-winning book, The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive“For anyone in the business of getting attention for themselves, their companies, or their products, Popky's book should be on your list. This is a masterful collection of branding and marketing insider knowledge, full of examples from Fortune 500 business issues down to selling snow-cones at the county fair." – Luke Sullivan, chair of Advertising Department, Savannah College of Art and Design“In her book, Linda Popky addresses one of the nagging questions for post-Twitter marketers: which old-school marketing principles still apply, and which new marketing strategies are essential. She delivers a fresh approach on how to leverage the old with the new to create breakthroughs for your brand and your business. Marketing Above the Noise is accessible, practical, and results-focused—a must-read not just for marketers but for anyone in a company who works closely with marketing to create results for the company.” – Kate Purmal, former SVP Digital Content at SanDisk, now co-founder and COO of CoPilot Systems“As a musician and business owner, I love how Linda uses many musical metaphors to illustrate her marketing points. Linda made it easy to understand how to diminish background noise and through her effective marketing strategies, augment my business.” – Polly van der Linde, director/owner, Sonatina Enterprises“Finally—a book that explains how to market effectively in this new, chaotic world. Marketing Above the Noise takes a pragmatic approach to developing effective marketing and advertising campaigns that actually work in today’s environment.” – Jeff Johnson, EVP, General Manager, Cramer-Krasselt“I’d like to get this book in the hands of our partners, as well as our marketing team. Linda’s common sense approach to marketing is valuable for channel partners, as well as for marketers in general.” – Erna Arnesen, VP Global Channel & Alliance Marketing, Plantronics“I’m a sales expert and I love this book! Why? Because high performing sales teams need marketing teams that understand what it takes to build an ongoing sales boom. In Marketing Above the Noise, Linda Popky talks about the kind of upfront strategic work that helps sales and marketing organizations engage effectively for long-term success.” – Colleen Francis, founder and president, Engage Selling Solutions

About the Author Linda Popky is the president of Leverage2Market Associates, a Redwood Shores-based strategic marketing company that helps transform organizations through powerful marketing performance. In 2009, Linda was named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant(R) Hall of Fame. She is the first marketing expert worldwide certified to offer the Private Roster(TM) Mentoring Program for consultants and entrepreneurs, and the first licensee of Alan Weiss's workshops and seminars. Linda is the past president of WIC, and she served as VP of marketing for the Northern California chapter of the Business Marketing Association (BMA). She is a member of the Society for the Advancement of Consulting (SAC) and Watermark, the organization for exceptional executive women who have made their mark, where she serves on the Strategic Development Board. Linda has served as program advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, and she is a member of the Advisory Board of University of California Santa Cruz Extension in Silicon Valley. A classically trained pianist, Linda recently released "Night Songs," a CD of classical piano music. She resides in the San Francisco Bay area.


Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, by Linda J Popky

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3 of 3 people found the following review helpful. "Price is what you charge. Value is what people think it's worth." Warren Buffett By Robert Morris I selected the Buffett statement because it correctly affirms the importance of perceived value and the primacy of the consumer's perspectiveSince the marketplaces in ancient Greece and then Rome, marketing's purpose has been - and continues to be - creating or increasing demand for whatever is offered, be it a smartphone or a magazine subscription, a light beer or a children's toy. Competition for consumer attention now is much greater than it was at any prior time that I can remember. The difficulty of that exacerbated by the fact that - mostly because of the Web - consumers are better informed today than ever before. They control the purchase decision process.I agree with Linda Popky that marketers should focus on "developing those long-term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of new media and new approaches and be prepared to integrate them. But they need to do this in a way that makes sense for their business. They need to maintain a clear focus above the din of the roaring crowd - above the marketing noise."How to do that? Popky recommends using the Dynamic Marketing Leverage Assessment Model which examines eight marketing principles "that have been at the core of good marketing initiatives for a long, long time." More specifi9c ally, she refers to strategy, products and/ort services, customers, brand, communication, operations, sales channels, and market analysis. Interaction between and among them must be carefully coordinated at all levels and in all areas of the given enterprise.These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Popky's coverage:o How Do You Get Above the Noise?, and, Figure 1-2: The Dynamic Market Leverage Model (Pages 10-12)o Change Is the New Constant (15-18)o The Five Stages of the Purchase Process (27-30)o Demand Generation (40-41)o Conversations, Content, and Communities (43-48)o Go to Market Means Go to Consumers (65-66)o What Does the Ideal Bank Look Like (81-84)o Five Ways to Generate Demand (86-98)o Are We Harmonizing or Shouting at Each Other? (104-107)o Channeling a New Force (110-112)o Data, Data Everywhere (116-117)o Sharing Data Insights to Assist Customers (122-124)o Which Comes First: Customers or Employees? (132-133)o Setting the Table (137-138)o Context Counts (144-145)o Using Social Sharing to Save Lives (146-148)o The Five Momentum Factors (158-170)Once again, I agree with Linda Popky: "Now, more than ever before, we need marketing stewardship. Just as a good orchestra needs a good conductor [and a great orchestra has a great conductor], we need strong marketing leaders who understand both the business and the craft of marketing. We need these people to be well integrated into the organization so they can tie marketing to the overall objectives of the business. Only then can we help our organization find their true voice and be heard above the noise."In fact, I am among those who believe that [begin italics] everyone [end italics] within an organization should be actively and continuously involved in efforts to create or increase demand, not only for products and services but also for employment, career opportunities, and joint ventures. Ben McConnell and Jackie Huba wrote a book in which they explain how to create what they characterize as "customer evangelists." Companies annually ranked among those that are most highly regarded and best to work for are also annually ranked among those that are most profitable and have the greatest cap value in their competitive marketplace. Yes, they all have customers who are "evangelists" as well as employees (or associates, if you prefer) who are also evangelists. Marketing is a constant sport and in the most successful companies, everyone is a player.

2 of 2 people found the following review helpful. A Must Read for Any Marketer. By Robbie Kellman Baxter, author of The Membership Economy As a professional marketer and as an author myself, I love this book. It's smart, fun-to-read and actionable. Popky has done it all--she's been on the agency side, the corporate side and been an outside advisor to CMOs--so she really understands what works.I have seen a lot of marketers get caught up in the details, focusing on specific campaigns, or the channel-of-the moment, and forget to focus on what really matters--being heard by the right people, and ultimately, generating revenue.Popky's Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business, is a tremendous tool for organizations, and can help them see beyond social, digital and all the other tactics, to develop a clear strategy that will get results.I highly recommend it!Robbie Kellman BaxterAuthor of The Membership Economy

2 of 2 people found the following review helpful. Cutting through marketing confusion to focus on the essentials By Anne Janzer Marketers suffer from ‘shiny object syndrome’ – always drawn to the next new thing. In Marketing Above The Noise, Linda describes the timeless essentials of good marketing, illustrating them with timely examples and stories. This is a terrific guide to how to do marketing right by focusing on long-term value for your customers. When there are so many demands on your marketing budgets and time, it’s critical to focus on the right things. This book will help you do that.

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Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, by Linda J Popky

Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, by Linda J Popky
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, by Linda J Popky