Sabtu, 07 Agustus 2010

The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels

The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels

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The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels

The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels



The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels

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As the chief academic officer, the provost plays the central role in the contemporary university or college. He or she leads the faculty and serves as their key representative to the administration while simultaneously acting as the administration’s spokesperson to the academic faculty. How has this essential leadership position evolved over the past few decades, and what are the best practices to adopt for succeeding in specific operational areas?

In seventeen essays written by some of the most successful chief academic officers in the United States, The Provost’s Handbook outlines key topics related to the changing environment of higher education while explaining what constitutes effective leadership at the college and university level. How, for example, does the provost lead in a time of disruption and shifting needs? What skills should he or she nurture in new faculty? What role should data and institutional research play in decision making? How can a provost navigate the often stormy situations of shared governance? These questions―and many more challenges presented by this role―are addressed in this essential volume.

Assembled by James Martin and James E. Samels, accomplished authors and scholars of leadership in higher education, The Provost’s Handbook is destined to become the go-to resource for deans, presidents, trustees, and chief academic officers everywhere.

The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels

  • Amazon Sales Rank: #466712 in Books
  • Brand: Martin, James/ Samels, James E.
  • Published on: 2015-03-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .59" w x 6.00" l, .62 pounds
  • Binding: Paperback
  • 248 pages
The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels

Review

The Provost’s Handbook is essential reading for every aspiring, new, and veteran chief academic officer. This perfect primer for the provost of the twenty-first century is organized around two themes: the Academic Agenda and Essential Partnerships. Martin and Samels have assembled a collection of smart, concise, genuinely useful chapters about leading institutions, managing relationships, and establishing trust and confidence in one of the most complex professional environments. As a veteran provost, I learned many new lessons from this engaging, provocative volume.

(Vita Rabinowitz, Provost and Vice President for Academic Affairs, Hunter College)

It has been a pleasure for the Accreditation Council for Business Schools and Programs to feature several timely books by Drs. Martin and Samels at Annual Conferences over the past decade and more. Whether the focus was on how colleges and universities deal with the new fiscal realities or building a more sustainable institution, their writing is always future-focused, thought provoking, and a pleasure to experience as a reader.  The Provost’s Handbook is no exception.

(Douglas Viehland, Executive Director/CEO, Accreditation Council for Business Schools and Programs)

The Provost’s Handbook is invaluable, particularly for incoming chief academic officers. It provides advice related to the enduring aspects of this position, such as faculty relations, and guidance on new developments like the influence of social media. It emphasizes the importance of a deep understanding of the budget―the concrete manifestation of priorities.

(Elizabeth Garrett, Provost and Senior Vice President for Academic Affairs, University of Southern California)

The Provost's Handbook is essential reading for all aspiring and sitting Chief Academic Officers, and for their institutional peers.

(Margaret (peggy) Jablonski NASPA Leadership Exchange Magazine)

Offer[s] glimpses of the many roles a chief academic officer (CAO) plays in today's colleges and universities... The strength of this book is these individual insights and the opportunity they give for readers to assess, by comparison, their approaches to these roles.

(Choice)

This new handbook addresses changes in the role of the chief academic officer and today's best practices in faculty leadership, strategic planning, curriculum development, technology use in the classroom, and governance... A practice resource for deans, presidents, trustees, and chief academic officers.

(Council of Independent Colleges Newsletter)

Recommended.

(American Reference Books Annual)

About the Author

James Martin is a professor of English and humanities at Mount Ida College. James E. Samels is the CEO and president of The Education Alliance and the founder of Samels & Associates, a law firm concentrating in higher education law. They are the authors of Turnaround: Leading Stressed Colleges and Universities to Excellence; Presidential Transition in Higher Education: Managing Leadership Change; Merging Colleges for Mutual Growth: A New Strategy for Academic Managers; First Among Equals: The Role of the Chief Academic Officer; and The Sustainable University: Green Goals and New Challenges for Higher Education Leaders.


The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels

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2 of 5 people found the following review helpful. Herding Cats? By William James, Brasenose In most North American Universities, the office of Provost is so established that a handbook devoted to describing its role might seem superfluous. However, at a time when many British Universities have recently introduced, or are considering introducing the office, it is timely to be reminded that the role of the Provost in America is in flux. In pre-Reformation Britain, Provosts were commonly the chief subordinate of an Abbot, having responsibility for all those matters of a monastery’s function outside the Dean’s priestly jurisdiction. In the UK, a shadow of this tradition lingers in the title of the Head of colleges such as Worcester and the Queen’s in oxford, Kings in Cambridge, and University College London. In most major universities in the USA, the office of Provost in its current form is not as ancient as all that. With few exceptions, such as U Penn and Columbia, Provosts were only introduced in the middle of the 20th Century, and at Harvard the post has only been continuous since the mid-1990s.Even within the USA, the position of the Provost in the organization varies, but typically they are described as the Chief Academic Officer, and have management responsibility for the academic Deans who head the, typically, nine to twelve Schools or Faculties. Separately reporting to the President, most Universities have Vice-Presidents responsible for areas such as Finance, Estates, Development, Governance, and so on, sometimes arranged under a single Executive V-P. There are numerous variations on this structure, particularly concerning the whether offices for institutional analysis, planning, budgeting and staff development fall within the jurisdiction of the office of the Provost, the Executive vice-President or the President themselves. For readers unfamiliar with North American University administration, the Provost’s Handbook’s silence on this background might make it a little inaccessible at first, though Chapter 4 by R Michael Tanner, who was Provost at U Illinois, Chicago, entitled “the Scope of Academic Leadership at the Top” touches on the main features of the role.Each chapter is an essay by one or more former Provost, President or other University Leader, that bring a colourful range of perspectives to bear on the challenges faced by Provosts today. The chapters are grouped into two sections; the former looking thematically at sources of pressure and opportunities for change, and the latter at how to build productive relations with key players, such as the administrative VPs. Inevitably, as a multi-author work, the quality of evidence, analysis and explanation is very variable, but there are many nuggets of information and advice that any aspiring University leader would find invaluable. Readers looking for tables of institutional data, formal analysis of organization structures, worked examples of different approaches to budgeting or examples of dashboards and balanced scorecards to monitor delivery of strategy will be disappointed. Their absence from a work described as a “Handbook” does seem a surprising omission, and will limit its utility for budding provosts. However, as a more informal vade mecum, it provides plenty of useful hints.Repeating themes are the increasing complexity of University organizations, the danger of administrative bloat and faculty disengagement, the challenge of diversifying income and restraining costs, and the heightened awareness of the requirements of fee-paying students. Particularly useful advice is to be found in the Chapter on “how to lead the Faculty as a first among equals”, by Linda McMillin, a successful Provost who has returned to mainstream teaching and research. She eloquently makes the case that building mutual trust, understanding and respect between academics, Deans and the Provost is an essential, effortful and daily task, and gives many useful illustrations of successful models. John D Simon, Provost and Professor Chemistry at U Virginia, writes a thoughtful chapter on “strategic planning and the Office of Institutional Research”, which again highlights the need for consensus-building and a stepwise approach to achieving strategic change.When captaining your Faculty flotilla through the uncharted seas of learning, to have no agreed plan is to guarantee chaos and dissipation; but to stick rigidly to one compass bearing irrespective of the urgent calls from the crew is to risk loss of the whole convoy on the shores of an undiscovered continent.

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The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels

The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels
The Provost's Handbook: The Role of the Chief Academic Officer, by James Martin, James E. Samels

Rabu, 04 Agustus 2010

Philo-Judaeus of Alexandria, by Norman Bentwich

Philo-Judaeus of Alexandria, by Norman Bentwich

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Philo-Judaeus of Alexandria, by Norman Bentwich

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Philo-Judaeus of Alexandria, by Norman Bentwich

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"[...]privileges. The petty tyrants of all ages have persecuted Jews on the plea of securing uniformity among their subjects; but the great conqueror-statesmen who have made history, realizing that progress is brought about by unity in difference, have recognized in Jewish individuality a force making for progress. Whereas the pure Hellenes had put all the other peoples of the world in the single category of barbarians, their Macedonian conqueror forced upon them a broader view, and, regarding his empire as a world-state, made Greeks and Orientals live together, and prepared the way for a mingling of races and culture. Alexander the Great became a notable figure in the Talmud and Midrashim, and many a marvellous legend was told about his passing visit to Jerusalem during his march to Egypt.[1] The high priest—whether it was Jaddua, Simon, or Onias the records do not make clear—is said to have gone out to meet him, and to have compelled the reverence and homage of the[...]".

Philo-Judaeus of Alexandria, by Norman Bentwich

  • Published on: 2015-03-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .41" w x 6.00" l, .46 pounds
  • Binding: Paperback
  • 178 pages
Philo-Judaeus of Alexandria, by Norman Bentwich

About the Author Norman De Mattos Bentwich (originally Bentwitch) OBE MC (28 February 1883 – 8 April 1971) was a British barrister and legal academic best known for his work in the administration of Mandatory Palestine. During the British military administration of Palestine he served as Senior Judicial Officer, which continued in the civil administration after 1920 as Legal Secretary. The title was soon changed to Attorney-General, a post he held until 1931. A lifelong Zionist, Bentwich was close to the moderate wing of the movement. As the Arab-Jewish conflict in Palestine escalated, his presence in the mandatory government became an embarrassment to the British. In November 1929 he was slightly wounded in an assassination attempt, but recovered and conducted the defense of his would-be assassin. In 1930 he went on leave to England and a year later his appointment was terminated. From 1932 to 1951 he occupied the Chair of International Relations at the Hebrew University of Jerusalem. He was also President of the Jewish Historical Society.


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3 of 3 people found the following review helpful. Philo-Judaeus of Alexandria By Don Philo-Judaeus of Alexandria by Norman Bentwich is a very interesting presentation of the difference between the Hellenized Jews of Alexandria and and those of Judea and Babylon.

1 of 1 people found the following review helpful. Part of history By George The book can open your eyes to a amazing series of concepts and ideas and see how it affected Christianity ultimately. Philo is a prototype Paul to my observation after checking the work over.

1 of 1 people found the following review helpful. Good Read By SAUL SANCHEZ I recommend this book to anyone trying to understand philosophical thought in Alexandria during a crucial time in history. This book opens up a window into a great mind.

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Selasa, 03 Agustus 2010

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, by Jenny Dearborn

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, by Jenny Dearborn

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Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, by Jenny Dearborn

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, by Jenny Dearborn



Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, by Jenny Dearborn

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A "how-to" guide to boosting sales through predictive and prescriptive analytics

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization.

Predictive and prescriptive analytics is poised to change corporate sales, and companies that fail to adapt to the new realities and adopt the new practices will be left behind. This book explains why the Prescriptive Action Model is the key corporate sales weapon of the 21st Century, and how you can implement this dynamic new resource to bring value to your business.

  • Exploit one of the last remaining sources of competitive advantage
  • Re-engineer the sales function to optimize success rates
  • Implement a more effective analytics model to drive efficient change
  • Boost operational effectiveness and decision making with big data

There are fewer competitive edges to gain than ever before. The only thing that's left is to execute business with maximum efficiency and make the smartest business decisions possible. Predictive analytics is the essential method behind this new standard, and Data Driven is the practical guide to complete, efficient implementation.

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, by Jenny Dearborn

  • Amazon Sales Rank: #377168 in Books
  • Brand: Wiley
  • Published on: 2015-03-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x .90" w x 5.90" l, .0 pounds
  • Binding: Hardcover
  • 256 pages
Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, by Jenny Dearborn

From the Inside Flap

Across business functions, competitive edge is being replaced by competitive efficiency. There are few, if any, unexploited market openings. Instead, winning businesses gain their advantage by taking smarter actions and predicting. Big data and analytics are the keys here, but so far almost no one is optimally leveraging these tools. Especially in sales, we pick up crumbs of insight here and there and timorously try a few things out, but mostly stick to the safety of our gut reactions. What we've been lacking is an all-encompassing approach to data analytics. Data Driven: How Performance Analytics Delivers Extraordinary Sales Results is the first book to show how to make data an integrated part of the entire sales cycle. When we can do that, the breakthrough results will follow.

Sales used to run on hunches and intuitions, but those days are over. Author Jenny Dearborn was one of the pioneers of this revolution in the sales function, and she has worked at Hewlett Packard and SAP and collaborated with dozens of other firms including Microsoft and Salesforce.com to revitalize sales in even the tightest markets. These experiences, along with over 100 interviews with top global sales leaders, formed the foundation for Data Driven, which presents the fictional story of Pam Sharp. Pam is the new Chief Sales Officer at Trajectory Systems and readers will see themselves in her effort to turn a flagging sales department into a driver of sustainable growth. Instead of taking a "buffet" approach, Pam generates organizational buy-in and builds data right into the structure of the company in a way that any enterprise-level sales leader can replicate.

In each chapter of Data Driven, Dearborn summarizes and provides insightful commentary on Pam's story, distilling the crucial lessons into how-to steps. The book culminates with the Prescriptive Action Model—a four-step process for going from data collection to action and pushing sales into the future. Charisma and "sales sense" won't get businesses far in today's tech-driven markets. Successful sales managers are already transforming sales into a fluid system of in formed actions that translate into productivity. Data Driven will help leaders stay on the leading end of this fast-moving curve.

From the Back Cover

Praise for DATA DRIVEN

"Too often, the only data sales leaders have are backwards-looking, seen through the rear view mirror; but now with the ideas and models in Data Driven, you can use data to look through the windshield, to see where you're going."—Randy Seidl, CEO, Revenue Acceleration, LLC

"This enjoyable read by Jenny Dearborn combines a relatable story about a struggling sales force with real-life, cutting-edge concepts that will teach you and your team all about data analytics and how to apply them. Read this book and learn from an expert how to transform the sales process in your organization and get powerful results."—Ken Blanchard, Coauthor of The One Minute Manager®

"Jenny Dearborn has written a must-read for leaders at every level of growth-hungry businesses. Data Driven is a blueprint for building winning strategies, successful sales teams and sustainable customer relationships."—Bill McDermott, CEO, SAP

"Jenny Dearborn's Prescriptive Action Model wrestles sales strategy from the grips of hindsightdriven thinking and offers a refreshing approach to real sales growth using data driven foresight." —Charles L. Fred, Group President, Xerox and author of Breakaway

"If you want to take the sales function of your company to the next level, you've got to read Data Driven! Through an engaging fictional story and insightful commentary, Jenny Dearborn makes the complex subject of data analytics interesting, accessible, and practical." —Chuck Battipede, Senior Vice President, Learning & Development, Hewlett-Packard

"A must read for all sales managers. Jenny uses colorful, fictional characters that engage in a constructive mind-set shift, which leads them to integrate all sales functions into a comprehensive data driven system. A fun and fast read for Millennials and a career survival handbook for anyone over 35." —Gerhard Gschwandtner, Founder and Publisher, Selling Power

"Jenny Dearborn knows more than anybody about learning, analytics and sales organizations. If your future involves any of these, read this book!" —Brandon Hall, Founder, Brandon Hall Group

"While Data Driven is a 'must follow' for any organization struggling with sales effectiveness, the roadmap and lessons included are relevant for any business transformation that requires accelerating team performance through laser-focus on the game-changing actions derived from multi-dimensional analytics."—Angela Cinefro, Chief Human Resources Officer, Clarity Solution Group

"Regardless of your role, if you aspire to succeed in a strategic and predictable manner, you must embrace the power of analytics. This book focuses on sales, but it's applicable to just about any part of the organization. And, it's written so well that you don't have to be a numbers geek to understand the potential of data analytics. Once I started reading it, I couldn't stop—it's that good."—Tony Bingham, President and CEO, Association for Talent Development

About the Author

JENNY DEARBORN is a leading authority on sales enablement and training, with expertise in big data and predictive analytics. As Senior Vice President and Chief Learning Officer for SAP, she designs and drives employee learning and enablement strategy. Dearborn was recognized as one of the 50 Most Powerful Women in Technology in 2014 by the National Diversity Council, and through the Fortune Most Powerful Women Network, she is a mentor for the U.S. State Department to female entrepreneurs in developing countries. Her team was named by eLearning Magazine the #1 top performing corporate learning organization in the world in 2013.


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1 of 1 people found the following review helpful. Putting your data to work. By Venkat Gopidas Expect a lot of aha moments, as you read through this book. This book provides a great frame of reference, as you begin your journey in putting data to work.The balance of using a fictional story and levity to highlight important concepts makes it very relatable and an easy enjoyable read.A fun and fast read that would make you smarter, irrespective of your role.

4 of 6 people found the following review helpful. A new classic and REQUIRED READING By LG If you're in a sales leadership and/or sales operations role in a B2B organization, you need to read this book yesterday. I can think of many books that address the nuts and bolts of methodology and process, but none that cover the fundamental issues related to data and operations in such a comprehensive and compelling way. By writing about a fictional set of characters (whose roles include Chief Sales Officer, VP of North American Sales, Head of Sales Enablement and Training, Director of Marketing, Director of Sales Operations, etc.) struggling to turn around revenues in a global company, Dearborn shows how you can transform a business to become predictive and agile, and how leaders can leverage data to "skate where the puck is." If you want to create a solid foundation for your company to achieve consistent, repeatable sales success, you should put this at the top of your reading list.

2 of 3 people found the following review helpful. Want to give your CEO a roadmap for exponetial revenue growth? Buy them this book. By Morgan Kalakosky I attended the Sales 2.0 conference where author Jenny Dearborn presented on the topic of business analytics. She gave attendees a copy of this book that I read 1/3 of during the Caltrain ride home. I've since read about 2/3s of the book and found it to be worthy of five stars. It's possible when I finish I could change my mind but at this point I doubt it will.The fictional story (normally a trope in sales books that I loathe) is eerily familiar to me and I'm sure you'll find some of the characters very very similar to people you know and work with at your own company. From this framework Jenny lays out a very clear and actionable path towards using organization data not just to understand what's going on but provides a roadmap for where you want to go.Can't wait to give a copy to my SVP of sales and CEO. Hope you have a similar experience when you read Data Driven as well.

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Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, by Jenny Dearborn

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, by Jenny Dearborn
Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, by Jenny Dearborn

Senin, 02 Agustus 2010

The Man Who Laughs, by Victor Hugo

The Man Who Laughs, by Victor Hugo

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The Man Who Laughs, by Victor Hugo

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The Man Who Laughs, by Victor Hugo

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"[...] I.—Chesil II.—The Effect of Snow [...]".

The Man Who Laughs, by Victor Hugo

  • Published on: 2015-03-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.34" w x 6.00" l, 1.44 pounds
  • Binding: Paperback
  • 594 pages
The Man Who Laughs, by Victor Hugo

From Library Journal The recent success of the stage adaptation of Les Miserables has made Hugo's name widely known to the general public. Atlantean Press marks this resurgence with the inauguration of a series of re-published works by Hugo. The Man Who Laughs ( L'Homme qui rit , 1869), generally unavailable in English since the turn of the century, is the first volume in the series. This translation, by an unidentified translator, remains highly readable. The work itself, however, despite the touching tale of the love between the blind Dea and the deformed Gwynplaine, is highly stylized, extremely long, and often tedious. It will be interesting primarily for readers wishing to gain familiarity with a lesser known work by the father of French romanticism and with the tastes of the French reading public at the time.- Anthony Caprio, Oglethorpe Univ., AtlantaCopyright 1991 Reed Business Information, Inc.

About the Author The best-known of the French Romantic writers, Victor Hugo was a poet, novelist, dramatist, and political critic. Hugo was an avid supporter of French republicanism and advocate for social and political equality, themes that reflect most strongly in his works Les Mis?rables, Notre-Dame de Paris (The Hunchback of Notre-Dame), and Le Dernier jour d'un condamn? (The Last Day of a Condemned Man). Hugo's literary works were successful from the outset, earning him a pension from Louis XVIII and membership in the prestigious Acad?mie fran?aise, and influencing the work of literary figures such as Albert Camus, Charles Dickens, and Fyodor Dostoevsky. Elevated to the peerage by King Louis-Philippe, Hugo played an active role in French politics through the 1848 Revolution and into the Second and Third Republics. Hugo died in 1885, revered not only for his influence on French literature, but also for his role in shaping French democracy. He is buried in the Panth?on alongside Alexandre Dumas and ?mile Zola.


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38 of 40 people found the following review helpful. Serious fiction By Edward Victor Hugo's 1868 novel "The Man Who Laughs" (l'Homme qui rit) is the superb narrative of a young man who, as a child, was abducted, sold and deformed -- obstensibly for profit, but, as it turns out, for dark political reasons as well. To tell too much of Gwynplaine's story is to give away the plot's secrets, though the truth is its key secret is revealed less than 200 pages into the novel. Set in England at the end of the 17th Century and the beginning of the 18th, "The Man Who Laughs" skewers English aristocracy the way "Les Misérables" (1862) did French authorities. Gwynplaine's long denunciation in the House of Lords is obviously Hugo speaking, while depictions of the scheming Barkilphedro, the dissolute Lord David Dirry-Moir, and the strange Josiana (whose passive-aggressive sexuality would have fascinated Freud) are reflections of the Stuart dynasty's ugly corruption "its features hidden by a mask of joy". (Queen Anne herself is dismissed as a fool.) The only pure characters are Dea, a blind woman in love with Gwynplaine, and Homo, a wolf. Even Ursus, the itinerant philosopher, seems to fight his humanity, denying the love he feels for his three companions: the scarred man, the blind woman, and the animal. Why this magnificent novel is not better known is a mystery. One reason, perhaps, is that it would be difficult to dramatize. (There was a 1928 silent film version which is rarely if ever shown.) There have, of course, been several versions of both "Les Misérables" and "The Hunchback of Notre Dame", not to mention a megamusical based on the former. Hugo's prolixity and his penchant for sesquipedalian words must make translation an enormous chore, which is why Joseph Blamire's English translation (to my knowledge the only English translation to date) came out a full twenty years after the original publication. For the average 21st Century reader, this is nourishment not easy to digest. Hugo's style is a series of lengthy descriptions and digressions filled with obscure references. I've got one word for you: skim. But don't skim so rapidly that you miss some of the shining epigrams: "Aristocracy is proud of what women consider a reproach -- age! Yet both cherish the same illusion, that they do not change." Obviously, this is not junk food. On the contrary, for readers with rich tastes "The Man Who Laughs" is a literary feast.

60 of 70 people found the following review helpful. Another stunning masterpiece from Hugo By Aaishik Kar In the broadest terms, the central theme of this novel is: "Man's cruelty against man". More specifically, it maybe stated as: "The injustice and inhumanity meted out to, and the exploitation and oppression of the underprivileged, impoverished and vulnerable section of society by the privileged, powerful and wealthy."According to Hugo, this is the fundamental problem of mankind - in fact, the essential condition of mankind.TMWL is Hugo's most vehement denunciation of the evils and iniquities that exist in human society.He has not just denounced (with bitter sarcasm) the masters of the human race-exposing the emptiness, immorality and meaninglessness of their lives-condemning their lust for power, their total disregard for the sufferings of mankind and their abuse of power and position- but has also shown how ugly and devastating is the oppression of the poor and weak.Integrated with this theme is the (secondary) theme of the conflict between moral and immoral love-love guided by the spirit and love guided by the flesh.At yet another level, the theme is : "The struggles of man-against all the forces in life which seek to destroy his spirit and cow him down- against evils in society, against weaknesses and evils within his own self and against the destructive forces of nature."Whether man triumphs or not, is determined by the purpose Hugo wants to accomplish.In TMWL, the antagonizing flaws as well as the overwhelming genius of Hugo reach their highest pitch. Never has Hugo dwelt so lovingly and carefully on each and every situation, thought, emotion and character. His characterization has rarely reached the depth and complexity as it does here:Gwynplaine - the symbol of the basic problem confronting mankind-embodiment of the entire idea (& all the themes) dramatized by the novel.Ursus - the symbol of wisdom, knowledge, justice and humanity driven by the injustice and oppression around him into bitterness, fear, cynicism - and hatred for man.Dea-the symbol of Ideal love - based on the recognition of the values held by and virtues of man, totally oblivious of his physical appearance-love which has eyes only for the soul.Barkilphedro - the symbol of hatred for the sake of hatred - who finds pleasure in others' sorrows.Josiana - the most fascinating creation of Hugo-is meant to symbolize immoral love - a "love" which is a negation of the very meaning of love and a negation of values. Her craving for the uncommon, extraordinary or abnormal is not for the sake of these- but arises from her conception of herself-as something absolutely out of this world (which she is). Since she is the epitome of the different, beyond conformity, beyond the common pale of life-she shall have only that which is as uncommon, shocking, scandalizing and unique as she is-whether a God or a monster-morality, values, virtues, vices don't matter (reflecting, as an extreme case, the irrelevance of moral values in the lives of the rich-& how meaningless is their concept of love).Hugo's style is at its poetic best-the imagery, the language, the metaphors are so colorful, vivid and lyrical that it makes a standard and a genre of its own- unequaled and unsurpassed.However, he tends to drag issues and keeps repeating one thing beyond any conceivable necessity.His interrupting essays make reading tiresome at times.He gives too many unnecessary details.As to the plot structure, Hugo being a master plot-maker, it is tightly constructed but relies too heavily on coincidence and accident (which Hugo has unconvincingly tried to render logical).But these drawbacks, however exasperating, cannot but be ignored in the face of the startling ingenuity and originality of the story, the depth which Hugo reaches in exploring the human soul(the profound psychological and philosophical depiction of Gwynplaine's ripening manhood, his maturing sexuality-in all its confusion, agony and ecstasy is beautiful), the amazing artistry of his symbolism( one of the best being the dead body rotting in the open - symbolizing the monstrosity of human laws), and the grandeur and sweeping drama of his scenes-the best, most unforgettable ones being the climax scene (in the House of the Lords) and the one dealing with the fate of the hooker carrying the escaping Comprachicos (which I think is the best scene ever written-it is simply unsurpassable).In the end, I'd like to say that TMWL is one of the most powerful and compelling novels ever written. It is more than just a novel- it is a great work of art. The fact that this novel is hardly known today and has always been either ignored or condemned by critics is a sign of the disintegration of literature and art.

28 of 31 people found the following review helpful. The best novel by Hugo By A Customer I first read this book ten years ago and marvelled at the powerful writing and timeless themes. This book was my first introduction to Hugo and I could not wait to read his masterpieces: "Hunchback of Notre Dame" and "Les Miserables". Although I acknowledge that these books are wonderful, I still hold that "The Man Who Laughs" is just as good, if not better, and more emotionally gratifying than other Hugo's classics.I first read this story in Russian and the English translation disappointed me. It was more choppy and rough than the Russian version and lacked the sofistication of the latter. However, it is still a great book nonetheless. The story is rich with complex characters that no one will soon forget. The human weakness of Gynplaine is very appropriate and his demise is almost poetic. Nobody should miss out on reading this incredible story and judge for themselves if it deserves to stay out of print when it is for sure one of the greatest novels ever written.The only negative aspect of the book that, although it did not bother me, may bother some readers is the preacheness of Gynplaine and Ursus, albeit done very masterfully. The character of Dea is too saintly. Although she needs to be very pure for the story to work, she is virtually a saint which is unsettling and makes the reader treat her at an arm's length instead of getting her into their souls as they undoubtfully do with Gynplaine. The whole milieu is very dark and that may make some people uncomfortable. When I first read it, it took me a long time to want to re-read it although I found it to be one of the best books I have ever read.These negative points are more than acquited by extremely well-told story with characters and situations that are unique and unforgettable. I though that this "old" story would not give me any new insight but it did. This story's major plus is my favorite character, Josianna: she is extremely complex although I got the feeling that Hugo wanted to make her more one-dementional. Still, her scene when she finds out that Gynplaine is a Lord and is going to be her husband is a brilliant testament to her wild and uncomformist nature.I urge anyone who has not read it to read it. Even if they do not like it, they will find the experience worth-while. For those readers who love Hugo, this is a not-to-be-missed read. For those readers who do not like Hugo, this is a must.

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The Business of Choice: Marketing to Consumers' Instincts, by Matthew Willcox

The Business of Choice: Marketing to Consumers' Instincts, by Matthew Willcox

The Business Of Choice: Marketing To Consumers' Instincts, By Matthew Willcox When composing can alter your life, when composing can enhance you by providing much cash, why do not you try it? Are you still very baffled of where understanding? Do you still have no idea with exactly what you are going to write? Now, you will certainly need reading The Business Of Choice: Marketing To Consumers' Instincts, By Matthew Willcox An excellent author is an excellent reader at the same time. You can define just how you create relying on exactly what publications to check out. This The Business Of Choice: Marketing To Consumers' Instincts, By Matthew Willcox could assist you to address the issue. It can be one of the best resources to develop your composing ability.

The Business of Choice: Marketing to Consumers' Instincts, by Matthew Willcox

The Business of Choice: Marketing to Consumers' Instincts, by Matthew Willcox



The Business of Choice: Marketing to Consumers' Instincts, by Matthew Willcox

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Understand how to change behavior and make your brand the instinctive, intuitive, easy choice!

  • Discover powerful new ways to simplify and guide consumer decisions
  • Gain actionable insights into how social influence, feelings about the future and comparisons make choices instinctive.
  • See how the often-surprising findings and latest thinking from neuroscience, evolutionary psychology, and the behavioral and social sciences can help your business
Whatever your marketing or behavioral objective, you'll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people's decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB's Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so that they continue to choose your brand or business. Today, your customers face more choices, through more channels, in a world that seems to move faster then ever. To successfully influence those choices, marketers need to understand how humans choose. The work of thousands of decision science researchers around the world seeks to provide the answers to this. In The Business of Choice, Matthew Willcox makes sense of the science and helps you apply it to your own marketing and brand strategies. Willcox illuminates how the brain's decision-making systems have been evolving for millions of years, and shape consumer choices about everything from toothpaste to clothing to smartphones and retirement plans. You'll discover how, even if the choices people make sometimes seem irrational, they make sense if seen through the lens of human nature. You'll see how understanding this, and aligning your products and brands with the way humans naturally decide is the key to making your brand or business a natural choice.
  • LEVERAGE THE LATEST FINDINGS FROM BEHAVIORAL SCIENCE -- How advances in the behavioral sciences can reshape your approach to marketing and brand strategy
  • MAKE IT EASY--FOR MIND AND BODY -- Appeal to humans' deep innate desire to conserve physical and mental energy
  • PUT THE NON-CONSCIOUS MENTAL SHORTCUTS THAT PEOPLE USE TO WORK FOR YOU -- See how familiarity, sequencing, context, comparison, and affirmation can make people's decision to choose your product intuitive
  • RETHINK YOUR RESEARCH FOR GREATER ACCURACY AND EFFECTIVENESS -- Understand consumers' behavior even when they can't tell you what they'll do (or why they'll do it)
The Business of Choice will be an invaluable resource for all sales and marketing executives, strategists, agency professionals, and everyone in MBA-level marketing classes or programs.

The Business of Choice: Marketing to Consumers' Instincts, by Matthew Willcox

  • Amazon Sales Rank: #459552 in Books
  • Brand: Willcox, Matthew
  • Published on: 2015-03-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x 1.00" w x 6.30" l, .0 pounds
  • Binding: Hardcover
  • 256 pages
The Business of Choice: Marketing to Consumers' Instincts, by Matthew Willcox

Review Winner of Marketing & Sales Books "Marketing Book of The Year 2016"!

“The insights that Matthew brings about how we really make choices are interesting and relevant to anyone working in marketing or selling, but are even more astonishing and invaluable to anyone with the remotest curiosity about the human condition.”—Alan Jope, President, Personal Care, Unilever

“Understanding how it is that human beings make choices—the complexity of inputs, the  evolutionary success factors, and the cognitive processes—makes for fascinating subject matter. Matthew’s experience in advertising and his understanding of the science of decision making come together here to make for an insightful and incredibly useful tool.”—Jennifer Sey, Global CMO, Levi’s, and author of Chalked Up

“How we human beings make decisions is complex and fascinating, and nobody brings it to life quite like Matthew Willcox. His deep knowledge and practical insights are invaluable, not just for marketers, but for anyone in the business of understanding and influencing decisions. And that’s everyone in business.”—Matt Williams, CEO, The Martin Agency

“Matthew Willcox bridges the practical and academic worlds of marketing better than anyone I know. In The Business of Choice, he lucidly explains what marketing practitioners can learn from marketing academics—and vice-versa—and makes an excellent case for strengthening the ties between the two disciplines. The result is a fascinating and charming read.”—Adam Alter, Associate Professor of Marketing, NYU Stern School of Business, and New York Times best-selling author of Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

“The Business of Choice shines a light on the deep human truths that have driven behavior for millions of years. Incorporate these into your marketing, and the chances are you will be tapping into something truly fundamental for your brand.”—James Hallatt, Global Head Oral Health Category, GSK Consumer Healthcare

“There are many great reasons to choose this book, all of which you’ll understand better by the time you get to the end of it.”—Mark Barden, Partner, eatbigfish, and author of A Beautiful Constraint

From the Back Cover TBD      

About the Author MATTHEW WILLCOX is Founder and Executive Director of the Institute of Decision Making at FCB, a global and fully integrated marketing communications company within the Interpublic Group of Companies, IPG.The Institute of Decision Making is a unique offering, charged with bringing the findings from scientists who study human behavior and how people make choices into the practice of marketing. Matthew has more than 25 years of brand strategy experience throughout Europe, Asia, and North America. Over that time he has helped organizations such as Levi Strauss and Co., Electronic Arts, Hilton Worldwide, Unilever, Nestle, Shell, and GlaxoSmithKline get their products chosen. In the process, he has helped his clients win eight Effie awards for effective communication. He has acted as a subject matter expert on behavior change for the U.S. Food and Drug Administration and is a frequent speaker at business schools and at marketing and communication events, including the Cannes Lions in 2010, 2011, and 2013. 


The Business of Choice: Marketing to Consumers' Instincts, by Matthew Willcox

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5 of 5 people found the following review helpful. My highlighter ran dry (Seriously!) By LondonLover As a CEO of a Silicon Valley Startup, Mr. Willcox's excellent book has become required reading for my entire team. Sharp, insightful, and full of unique examples backed by solid science, The Business of Choice describes how we (humans) make the choices we do. Real "actionable" intelligence here that will help the butcher, baker, and candlestick maker. It will ALSO help the banker, investor, marketeer, venture capitalist and the entrepreneur. Mr. Willcox has done a terrific job illustrating the principles that have reliably driven behavior for millions of years.The Business of Choice also happens to be seriously entertaining. Packed with real-world examples of every-day decisions that each reader can identify and relate to in their own lives, Mr. Willcox's well-crafted narrative effectively fires the imagination. It has been over a month since I turned the last page and I still find myself talking to colleagues, associates, and customers about many of the principles covered in this book. Powerful stuff if you are building a brand, selling a product, or seeking to influence and inform. In a world where everyone seems to spend their time seeking and "edge," I think I've found one. Bravo.....

4 of 4 people found the following review helpful. Solid, well referenced and complete book By Mark P. McDonald The business of choice is a late in the publishing cycle of Marketing and Neuroscience. Books such as Think Fast, Think Slow, Why we Decide and the Dan Ariely books have covered much of this ground before. The Business of Choice does a good job bringing these and other more academic papers into focus, lending it well to a student of the subject rather than someone who wants a quick read in order to sound smart. This may not be the first book I would recommend, Arielly's work is much more accessible, but The Business of Choice provides depth and a marketing perspective that these other books lack.StrengthsThe Marketing perspective is one of the strengths of the book. Willcox discusses brain science from this perspective in a clear and almost clinical way. The results is a series of short chapters that help the non-marketing oriented person understand both marketing and the brain.Completeness is another strength of this book. Willcox has researched and cross referenced the book well highlighting studies and providing paper references that few offer.The chapters are short, clear and provide useful recaps at the end. This is a book that is easy to read, particularly if you focus on the first sentance of each paragraph and then read particular paragraphs of interest.ChallengesThe book is rather dry in its tone. It is more of an explanation than telling a story or advancing an argument. You will have to work at it in some parts to get the value of particular chapters, but its well worth it.Overall, a solid addition to anyone who has been studying or interested in the connections between brain science, consumerism and marketing

4 of 4 people found the following review helpful. Not just for marketers By Maria Matthew Willcox is the real deal. He provides us with a complete and astonishing overview of how humans arrive at decisions. He starts the book by outlining that our decisions shape us; how we choose defines who we are. Like a master chef peeling an onion, he folds away layer after layer, exposing all the dark musty corners of our brains that aren’t used to seeing much light. Then he takes that information and brings it to life by giving us examples (many from his own life and experiences). He has an ability to see connections where others don’t, and has a knack for describing those in a way that is simple, complete and refreshing; he basically makes us see things with new eyes.Willcox weaves science into the book, but instead of thinking about science as merely a way to quantify or validate his conclusions, or as limiting/constraining, Matthew paints the science he presents as inspiration; as a way to advance ideas.Willcox also has a very compelling voice, presenting his ideas to us with a healthy dose of self-deprecating wit. This book is aimed at marketers; people who sell stuff to others. I believe this book is a great resource for those who create stuff for people as well; writers, illustrators, designers, architects…anyone interested in how people make decisions.

See all 33 customer reviews... The Business of Choice: Marketing to Consumers' Instincts, by Matthew Willcox


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Les Infortunes de la vertu (French Edition), by Marquis de Sade

Les Infortunes de la vertu (French Edition), by Marquis de Sade

Simply link your gadget computer system or device to the internet connecting. Get the modern-day innovation making your downloading Les Infortunes De La Vertu (French Edition), By Marquis De Sade completed. Also you don't wish to check out, you can directly shut guide soft file and also open Les Infortunes De La Vertu (French Edition), By Marquis De Sade it later on. You can likewise effortlessly obtain guide anywhere, due to the fact that Les Infortunes De La Vertu (French Edition), By Marquis De Sade it is in your device. Or when being in the office, this Les Infortunes De La Vertu (French Edition), By Marquis De Sade is additionally advised to review in your computer system device.

Les Infortunes de la vertu (French Edition), by Marquis de Sade

Les Infortunes de la vertu (French Edition), by Marquis de Sade



Les Infortunes de la vertu (French Edition), by Marquis de Sade

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"Les Infortunes de la vertu" de Marquis de Sade. Marquis de Sade, écrivain et philosophe français (1740-1814).

Les Infortunes de la vertu (French Edition), by Marquis de Sade

  • Amazon Sales Rank: #5884850 in Books
  • Published on: 2015-03-05
  • Original language: French
  • Number of items: 1
  • Dimensions: 9.00" h x .23" w x 6.00" l, .32 pounds
  • Binding: Paperback
  • 102 pages
Les Infortunes de la vertu (French Edition), by Marquis de Sade

Language Notes Text: French

About the Author Donatien Alphonse François de Sade (1740 - 1814), est un homme de lettres, romancier, philosophe et homme politique français, longtemps voué à l’anathème en raison de la part accordée dans son œuvre à l’érotisme, associé à des actes impunis de violence et de cruauté (fustigations, tortures, meurtres, incestes, viols, etc.). L’expression d’un athéisme virulent est l’un des thèmes les plus récurrents de ses écrits.


Les Infortunes de la vertu (French Edition), by Marquis de Sade

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0 of 0 people found the following review helpful. vertu... gadin! By Jean Francois Ponge Deux soeurs, Justine et Juliette, toutes deux sorties (trop tôt?) du couvent, vont connaitre des destins contraires, l'une utilisant ses charmes pour réussir dans la vie, l'autre (celle qui est au coeur de ce récit) laissant la religion guider sa vie, sa vertu restant inentamée malgré les malheurs qui vont s'abattre sur elle tout au long de sa (courte) vie. La philosophie de Sade est connue, il prend le contrepied de celle de Jean-Jacques Rousseau (l'homme est naturellement bon, c'est la société qui le corrompt). Tous deux s'accordent pour dire que la société est mauvaise, mais l'un la remet en question alors que l'autre (le "divin" marquis) l'accepte comme telle et pense que l'homme, étant foncièrement mauvais, doit en tirer le meilleur profit. Bref, le marquis de Sade, quoiqu'on en dise en bien ou en mal, est étonnamment moderne, puisque l'effondrement des idéaux issus de la vision socialisante de Jean-Jacques a aujourd'hui laissé la place à l'opportunisme et, par réaction, au fanatisme. Que l'on adhère ou non à la philosophie de Sade, il reste un récit étonnamment bien écrit (en quinze jours, du fond de sa prison!), vivant, qui se lit (presque) comme un roman policier. On a envie de la voir s'en sortir, cette belle et tendre Justine, et de voir ses bourreaux enfin punis et la vertu récompensée. Roman philosophique? Voire, mais sans doute un excellent roman d'aventure, qui se lit d'une traite et avec un réel plaisir.

0 of 0 people found the following review helpful. vertu... gadin! By Jean Francois Ponge Deux saeurs, Justine et Juliette, toutes deux sorties (trop tôt?) du couvent, vont connaître des destins contraires, l'une utilisant ses charmes pour réussir dans la vie, l'autre (celle qui est au caeur de ce récit) laissant la religion la guider, sa vertu restant inentamée malgré les malheurs qui vont s'abattre sur elle tout au long de sa (courte) vie. La philosophie de Sade est connue, il prend le contrepied de celle de Jean-Jacques Rousseau (l'homme est naturellement bon, c'est la société qui le corrompt). Tous deux s'accordent pour dire que la société est mauvaise, mais l'un la remet en question alors que l'autre (le "divin" marquis) l'accepte comme telle et pense que l'homme, étant foncièrement mauvais, doit en tirer le meilleur profit. Bref, le marquis de Sade, quoiqu'on en dise en bien ou en mal, est étonnamment moderne, puisque l'effondrement des idéaux issus de la vision socialisante de Jean-Jacques a aujourd'hui laissé la place à l'opportunisme et, par réaction, au fanatisme. Que l'on adhère ou non à la philosophie de Sade, il reste un récit très bien écrit (en quinze jours, du fond de sa prison!), vivant, qui se lit (presque) comme un roman policier. On a envie de la voir s'en sortir, cette belle et tendre Justine, et de voir ses bourreaux enfin punis et la vertu récompensée. Roman philosophique? Voire, mais sans doute un excellent roman d'aventures, qui se lit d'une traite et avec un réel plaisir.

0 of 0 people found the following review helpful. French edition beautiful to read By notfromhere Although my French is spotty, it's the only way to read the Marquis' words. The English version just seems coarse.

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Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy,

Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close

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Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close

Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close



Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close

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Easy ways to boost your sales using Irresistible Offers… Finally, a training designed specifically for coaches, authors, speakers, trainers, experts and service professionals who are committed to providing amazing value and ready to enjoy big sales results…without being salesy! What if you had a structure to be able to make your Irresistible Offer in any situation? No more stepping over thousands of dollars in missed opportunities. No more stressful, panicked late-nights struggling to create an offer and presentation or talk that leads to it. No more wondering how you're going to finally get out there with your gifts and be seen! We're going to give you everything you need to be able to make your offer anytime, anywhere, by leading to it with your own structured Signature Talk. Whether you're making a presentation to a small group of high-level clients or to a larger group of interested prospects, or you want to leverage the technology of using teleseminars or webinars to get the word out about what you do, the key to all of it is being ready with a structured talk which leads seamlessly to your Irresistible Offer. This isn’t about becoming a professional speaker. This is about having a tool you can use throughout your business, online and offline, to be able to attract your ideal clients, give them immediate value, and then show them how to get more by saying yes to your Irresistible Offer. If you know you're sitting on a goldmine and it’s time to finally cash in while making the difference you know you're meant to make, give yourself an unfair advantage by being ready with a Signature Talk that you love, Irresistible Offers that sell and the confidence that comes with being prepared! To get started, simply visit: BoostMySalesToday.com.

Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close

  • Amazon Sales Rank: #292743 in eBooks
  • Published on: 2015-03-02
  • Released on: 2015-03-02
  • Format: Kindle eBook
Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close


Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close

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11 of 11 people found the following review helpful. one big sales pitch. By William W. Vandervort Thought there might be some useful info but it was a written example of her sales pitch. Guess I can't blame her.

9 of 9 people found the following review helpful. The Author Teaches How To Sell.....By Example. By claude whitacre This book is literally the same content as in a great sales presentation, selling consulting, or any other information product. I gave this book four stars because there really is some useful content. It's in broad strokes, but useful.I would bet money that this is really the Power Point Presentation when she is selling consulting time, or a coaching program.If you want to know how to sell your product or idea, study this book. Not because it's instructional, but because the book uses the process itself, to sell the reader into further services.If you heard this presentation live, from a stage, you would have been satisfied that you got some insights. I'm going to take a few ideas from this book to add to my stage presentation, myself. That can't be all bad. Certainly worth the read.The reviews that say "It's just a sales pitch" are missing the point. Yup, it's a sales pitch. But it's a book on how to sell. So..study the pitch. Studying a great sales presentation is the quickest way to learn how to sell. And it's in the book.

12 of 13 people found the following review helpful. Nothing to learn here By Experienced seminar leader Do not expect to learn anything from this product. It is a sales letter disguised as an ebook, and contains lots of name-dropping, bragging about income amounts and extended, blatant selling of her workshops. She says her approach fits anyone, but I find it revolting.

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Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close

Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close

Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close
Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy, by Lisa Sasevich, The Invisible Close