Kamis, 13 Juni 2013

Message Not Received: Why Business Communication Is Broken and How to Fix It, by Phil Simon

Message Not Received: Why Business Communication Is Broken and How to Fix It, by Phil Simon

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Message Not Received: Why Business Communication Is Broken and How to Fix It, by Phil Simon

Message Not Received: Why Business Communication Is Broken and How to Fix It, by Phil Simon



Message Not Received: Why Business Communication Is Broken and How to Fix It, by Phil Simon

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Winner, 2015 Axiom Award for Best Networking / Communications Book George Bernard Shaw once famously said, "The single biggest problem in communication is the illusion that it has taken place."Although he died in 1950, Shaw's words live on, especially in the business world. Far too many executives, salespeople, consultants, and everyday employees suck at communicating. Some think that they're speaking and writing effectively when they drop ostensibly sophisticated terms like paradigm shift, synergy, net-net, form factor, and optics. No doubt that you know the type. (Maybe you're even one of them and don't realize it.) These are the folks who regularly rely upon obscure acronyms, technobabble, jargon, and buzzwords when plain English would suffice just fine. They constantly invent new tech-laden words, bastardize others, and turn nouns into verbs. They ignore their audiences, oblivious to the context of their words. In other words, they talk without speaking.If bad business communication is a disease, the prevalence of hackneyed and utterly meaningless terms is just one of its major causes. Aside from using confusing language, many corporate folks depend almost exclusively on a single communications vehicle: e-mail. In the process, they actively resist new, powerful, and truly collaborative tools specifically designed to make people work and communicate better. What's the net effect of this near-pervasive failure to effectively communicate while at work? The precise monetary figure is impossible to quantify. At the same time, though, it cannot be overstated. At a minimum, communication breakdowns are directly responsible for myriad inefficiencies, duplicate efforts, ineffectual campaigns, project failures, largely avoidable gaffes, internal political squabbles, and forgone business opportunities. If that seems a bit lofty and abstract, then consider the following real-world scenarios. Think about how many misunderstandings could have been averted at your organization if two colleagues had simply engaged in a five-minute in-person conversation or videoconference over Skype. Ask yourself how many technical problems could have been solved with a quick phone call and a simple screen-sharing session. Have you ever missed a truly critical e-mail because it was hidden in your never-ending inbox? Have you even been unable to your jobs because key documents languished in someone's inbox or on someone's hard drive? How many software vendors have lost a potential sale because the prospective client couldn't or didn't understand what your company is selling? Fortunately, business communication need not suffer from antiquated tools and a commensurate mind-set. In Message Not Received, award-winning author Phil Simon demonstrates how intelligent professionals and organizations are embracing simpler language and new technologies to communicate in a much more straightforward and effective manner. No theoretical text, Simon takes us on a journey, stopping at progressive companies like Klick Health, Sidecar, and PR 20/20 along the way.Message Not Received examines how we communicate, use, and often misuse language and technology at work. It's high time to reexamine not only what we say while we're on the clock, but how we say it.

Message Not Received: Why Business Communication Is Broken and How to Fix It, by Phil Simon

  • Amazon Sales Rank: #238564 in Books
  • Published on: 2015-03-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .95" w x 6.40" l, .0 pounds
  • Binding: Hardcover
  • 272 pages
Message Not Received: Why Business Communication Is Broken and How to Fix It, by Phil Simon

From the Inside Flap How we're working isn't working. It's time to reexamine not only what we say, but how we say it.

From the Back Cover "Most of our at-work life is spent communicating--poorly. Phil Simon has written a modern business classic that compels you to adopt new technology and simplify your discourse."
-Jay Baer, New York Times best-selling author of Youtility "Business communication is dismal today. Message Not Received gives us reasons and tools for change."
-Scott Berkun, best-selling author of The Myths of Innovation "The message comes through loud and clear in Phil Simon's smart new book: today's workplace is drowning in information overload, bad communication, and missed opportunities. Simon shows us the path forward with his savvy and practical advice."
-Dorie Clark, Adjunct Professor, Duke University Fuqua School of Business and author of Reinventing You "Message Not Received tops my list of this year's business book club suggestions. We need to start a movement for communication clarity throughout our organizations. Simon's book can be our clarion call."
-Prof. Terri Griffith, Ph.D., chair of Santa Clara University's Management department and author of the award-winning book, The Plugged-In Manager "Ironically, it takes a book--this book--to help people understand how to effectively communicate in a business world increasingly dominated by quick electronic messages that might be completely ignored or flashed to a billion people. Phil Simon has given us a 21st-century guide to communicating that is both personal and universal."
-David H. Freeman, Contributing Editor, The Atlantic, and author of Wrong and A Perfect Mess "Message Not Received blows the linguistic lid off all that lazy communication at work. Simon challenges you to take charge of your communications, cut the obfuscation, and make them meaningful. Your colleagues, your customers, and your bottom line will thank you."
-Dr. Nick Morgan, President of Public Words Inc. and author of Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact "In today's business world, communication is more important and easily accessible than ever before - so why are we making it so complicated? In Message Not Received, Phil Simon closely examines why keeping it simple amounts to clear and efficient communication. I highly recommend that everyone in business take Simon's direction."
-Larry Weber, Chairman & CEO of RacepointGlobal and author, The Digital Marketer "Look behind any business failure and you'll find the lack of communication as a root cause. Phil Simon's latest book, Message Not Received, examines how and why the latest technologies that are intended to radically improve business communication too often obstruct it instead. Simon's book provides thorough, effective strategies for enabling effective organizational collaboration and communication to ensure business messages are indeed received. If you want to improve your organization's communication skills, you owe it to yourself to read this book."
-Robert Charette, President, ITABHI Corporation an internationally known enterprise risk management expert. "An essential resource for business clarity. Read Message Not Received to learn how to strip out the jargon and quit confusing people with buzzwords."
-Anita Campbell, Founder and CEO of Small Business Trends "A refreshingly relevant critique of modern business communication."

-Michael Schrenk, online intelligence consultant and author of Webbots, Spiders, and Screen Scrapers "In a world where disjointed and disorganized communication is the norm, Message Not Received arrives at the perfect time. Phil Simon provides tremendous insights and practical approaches to improve our communication both in and out of the office. If you want to make sure your words are actually heard (not just delivered), then you need to read this book."-Mike Vardy, Productivity Strategist and founder of Productivityist

About the Author Phil Simon is a frequent keynote speaker and recognized technology authority. He is the award-winning author of seven management books, most recently Message Not Received: Why Business Communication Is Broken and How to Fix It. He consults organizations on matters related to strategy, data, and technology. His contributions have been featured on The Harvard Business Review, CNN, Wired, NBC, CNBC, FoxNews, Inc. Magazine, BusinessWeek, The Huffington Post, Fast Company, The New York Times, and many other sites.


Message Not Received: Why Business Communication Is Broken and How to Fix It, by Phil Simon

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Most helpful customer reviews

4 of 4 people found the following review helpful. Phil Simon does a great job of explaining the many problems too much email ... By Susan Visser Email is killing us! The problems caused by information overload are real and very serious. Phil Simon does a great job of explaining the many problems too much email causes.The ironic part is that it isn't the email or the tools that manage our email that are causing the problem... it's us! Yes, the person in the chair using the computer is the actual problem.Why? Because we are drawn to checking for email. Drawn to reply as soon as an email comes in. And.... we refuse to use the tools that are available that can better manage our work flow.Email has a definite purpose in our work lives, but it was not meant to be a to do list, a collaboration tool, or a tool for sharing ideas. We should instead use other tools that were specifically built for these purposes.Phil gives some really great case studies that shows how using the correct tools can benefit a company's bottom line, employee productivity, and reduce information overload.The tool to use depends on the task in mind. Phil gives a few examples, but the list isn't exhaustive, nor can it be. One tool that caught my eye was Yammer. Not that I think that it is the right tool for me, but it sounds exactly like an internal IBM tool that is available. The tool has great potential, but isn't reaching its potential because too many people are sticking with familiar email instead. I'm now determined to try harder to convince my team to invest in this tool to cut back on the email we receive.Phil also mentions a new tool called IBM Verse. I've heard it's coming, but haven't yet had the privilege of seeing it.The book also reminds us to focus on the basics: write for the intended audience: use jargon only if it is completely understood by all. Stay away from buzz words that might sound impressive, but are really vague and cause a whole host of problems down the line.I was able to read this book in a single weekend. I recommend this book to anyone is looking for a catalyst for real change in their work places.

4 of 4 people found the following review helpful. I can think of so many that would benefit from reading this book By Fernando M Labrada I just spent the last couple of weeks reading this book. The reason it took me so long is that, like all of Mr. Simon's books, it contains myriad links and references. I may have spent more time following those than actually reading the book.In my opinion this should be required reading in every business school, heck every school. Imagine a world where every graduate came out of school knowing that:> Email is one of many communication tools and not always the right one.> Buzzwords are confusing and unnecessary (if I hear "low-hanging-fruit" one more time I may go off the deep end).> If you must use acronyms, make sure your audience knows what they mean.> Tailor your message to your audience.I have already found myself implementing some subtle and not so subtle changes to the way I communicate. I refuse to conduct conversations over email, there are many better tools with which to accomplish this. I am applying the KISS principle to the way I communicate; I am taking my time and formulating well-thought-out, simple and succinct messages. And (the hardest), not stopping what I'm doing and breaking my concentration to reply to some communique that may be urgent to someone else but not to me.I have already begun to reap the benefits of these changes. My inbox seems to be less full. Issues are being resolved more quickly by using tools like instant messenger or a simple phone call. Email threads are shorter - perhaps due to more clarity in my messages?.I look forward to investigating some of the tools described in the book to further streamline and improve the way I communicate.As always with Mr Simon's books, a good read and definitely worth the cost and time to read it.

2 of 2 people found the following review helpful. If you've ever wanted to declare "email amnesty" and just delete your inbox, this book is for you. By Christopher It took me a while to review "Message Not Received" because I was so busy going through the backlog in my email box. I can tell you that the table on page 31 (Average Attention Spans) is, by itself, worth the price of admission. While I've read a LOT of business books, I can't really say I've read one that is quite in the same space of communication/plea for sanity/screed as this one.Anyone who uses email on a regular basis will ruefully recognize themselves on many of the pages of this book... both as a recipient of poorly worded emails and, sadly, as a creator of them. Simon's heckling is as gentle as it is earnest though, and more importantly the book gives good guidance (mainly in section 3) both on how to improve the quality of your communications and why it is so valuable for a company's members to do so. Descriptions of Metcalf's law (computer scientists might recognize the very similar but slightly reformulated Brooks' Law) and its effect on communication will be all too familiar to anyone who has stuck with a company that has grown from a small startup to a going concern.The book's biggest weakness is in its inability to predict the future (I suppose that's all of our biggest weakness). With so many technology startups trying to solve this problem in innovative ways (Slack is valued at over $1 billion, WhatsApp at $16 billion!?) its anyones guess as to who is going to win although it will no doubt end up looking obvious in retrospect. The book presents a veritable cornucopia of options for the reader in search of alternatives to email, as well as email add-ons, modifiers, filters, thingamabobs, and widgets - showing almost as many ways out of the email maze as there are ways into it.If you've ever wanted to declare "email amnesty" and just delete your inbox, this book is for you. Recommended.

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Message Not Received: Why Business Communication Is Broken and How to Fix It, by Phil Simon

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