No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich, by Dan S. Kennedy
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No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich, by Dan S. Kennedy
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SELL TO THOSE WHO SPEND: Market to the AffluentTHE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending.• Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples• E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible• Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable• StorySelling™: Learn how to scale the affluents’ “sales wall”• Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich, by Dan S. Kennedy- Amazon Sales Rank: #82086 in Books
- Brand: Kennedy, Dan S./ Nanton, Nick (CON)/ Vitale, Joe (FRW)
- Published on: 2015-03-17
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .90" w x 6.00" l, .0 pounds
- Binding: Paperback
- 428 pages
About the Author Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six newsletters, who directly influences more than one million business owners each year. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multimillionaire wealth. Based in Phoenix, he has shared the stage with super-entrepreneurs like Donald Trump, Gene Simmons, and Debbi Fields among others, while addressing audiences as large as 35,000.Nick Nanton, CEO of Dicks and Nanton Celebrity Branding Agency, is an Emmy Award–winning director and producer, recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at major universities worldwide. He lives in Winter Park, FL.
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Most helpful customer reviews
0 of 0 people found the following review helpful. Simple and Brilliant Message with Concrete Examples By Don (MathCelebrity.com) If you are a business owner tired of hearing about how the average person you sell to has little to no money, this is the book for you. Simple in it's message, yet most business owners avoid it, myself included. Dan Kennedy serves up a brilliant list of examples on WHY you should be marketing to the affluent. The first thing that should hit you over the head, no matter how obvious: They have money, and they spend it.I don't know about you, but I'm tired of trying to sell to people that either have no money, or no buying authority. Dan Kennedy is at his finest in this book doing what he does best. He tells you the things you NEED to hear as a business owner, but are uncomfortable hearing.
3 of 3 people found the following review helpful. A Refreshing Deep Dive into the Mind of the "White Stag" customer By CocoBelleza Great content on what it takes to market to the affluent. I loved this because, while this works for marketing to people everywhere, there are specific psychographic nuances discussed in this book that must be understood if you want to effectively sculpt your marketing funnel.Much of this advice is very good in terms of really going deep with information. You get a 10 point list of yourWhat you won't get here, though: a million case studies. There is one really good one at the end of the book in the final chapter. I would have loved to see more case studies for at least 2-3 different industries.I love, love, love the added chapters from Dicks and Nanton. The information was very key. I ended up getting their book (StorySelling) and have been enjoying their content also.Having worked with a few "clients with money" and "affluent clients" in several industries - businesses, and as an employee - I can see the experienced truth in the lessons.The most important piece for me however, is how he spends a lot of time diving into the mindset of the affluent, the common assumptions, and their values. When you know and understand these things, your strategy gets a pure facelift.
3 of 3 people found the following review helpful. It really teaches you the mindset of people with money ... By Ruth It really teaches you the mindset of people with money and how they buy. Many of the most popular high end marketing gurus have stood on the shoulders of Dan Kennedy and the mindset and strategies shared in depth in this marketing to the affluent bible.
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